메뉴 건너뛰기
Library Notice
Institutional Access
If you certify, you can access the articles for free.
Check out your institutions.
ex)Hankuk University, Nuri Motors
Log in Register Help KOR
Subject
Humanities
General Humanities History Philosophy Religious Studies Linguistics and Literature Other Humanities
Social science
General Social Science Business Management Tourism Education Military Science Library and Information Science Law Sociology Journalism and Media Studies Psychological Science Political Science and Diplomacy Geography Public Administration Economics International Trade Anthropology Other Social Science
Natural science
General Natural Science Physics Biology Life Sciences Mathematics/Statistics Astronomy Earth Science Chemistry Other Natural Science
Engineering
General Engineering Architectural Engineering Mechanical Engineering Industrial Engineering Material/Energy Engineering Electrical and Electronic Engineering Marine and Ocean Engineering Chemical Engineering Computer Science Other Engineering
Medical science
General Medical Science Nursing Science Veterinary Pharmacy Traditional Korean Medicine Basic Medicine Clinical Medicine Other Medicine
Agriculture and Fishery
General Agriculture and Fishery Agriculture Fishery Science Food Science Forestry Animal Husbandry Marine Transportation Studies Other Agriculture and Fishery
Art and Kinesiology
General Arts Design Fine Arts Cosmetology Photography Music Fashion Kinesiology Performing Media Arts Other Arts and Kinesiology
Interdisciplinary Studies
Interdisciplinary Research Science and Technology Studies Brain and Cognitive Science Technology Policy Other Interdisciplinary Studies

KOR

Veganism Represented in YouTube Fashion Contents
Recommendations
Search

유튜브 패션 콘텐츠에 나타나는 비거니즘

논문 기본 정보

Type
Academic journal
Author
JiWoon Jeong (서울대학교) Chun Jae Hoon (서울대학교)
Journal
The Society of Fashion & Textile Industry 한국의류산업학회지 한국의류산업학회지 제23권 제1호 KCI Accredited Journals
Published
2021.1
Pages
44 - 56 (13page)

Usage

cover
Veganism Represented in YouTube Fashion Contents
Ask AI
Recommendations
Search

Abstract· Keywords

Report Errors
This study analyzes the fashion video content of vegan YouTubers in order to understand how the vegan message is being conveyed in media. This study collected data with NoxInfluencer and conducted a case study of the vegan fashion YouTube content. We collected 143 videos for analysis as follows. The characteristics of vegan fashion content were divided into six categories. First, fashion know-how consisted of YouTubers’ explanation on vegan fashion, from styling to where to buy vegan and fair trade products. Second, fashion haul content showed second hand products as well as certified vegan fashion products. Third, fashion daily life focused on a day in the life of a vegan YouTuber, casually showcasing fashion in real life. Fourth, fashion products reviews were about vegan YouTubers’ thoughts and concerns about various vegan fashion brands and products. Fifth, fashion coordination category consisted of Lookbooks according to seasons. Last, the fashion entertainment category showed YouTubers challenging themselves to dress outside of their comfort zone. The content of the message was distinguished by consumption methods and aesthetic interaction. Also, vegan YouTubers were always anticipating the possibility of appealing to a wider demographic. This study differs from existing studies because it analyzed fashion YouTube content in order to understand the spread of a vegan message in the media environment. This study has its significance in suggesting the direction that the vegan community should take in delivering vegan messages in the future..
#YouTube fashion contents (유튜브 패션 콘텐츠) #veganism (비거니즘) #vegan YouTuber (비건 유튜버) #vegan fashion (비건 패션) #lifestyle (라이프스타일)

Contents

No content found

References (52)

Add References
All Things Adrienne / Shop with me - Head-to-toe luxury consignment / YouTube google schola Armstrong, A. / 2000 / The real value of online communities / Knowledge and Communities 74(3):85~95 google schola Beardsworth, A. D. / 1991 / Vegetarianism, veganism, and meat avoidance-Recent trends and findings / British Food Journal 93(4):19~24 Crossref Burgess, J. / 2018 / YouTube - Online video and participatory culture / John Wiley & Sons google schola Cayari, C. / 2011 / The YouTube effect-How YouTube has provided new ways to consume, create, and share music / International Journal of Education & the Arts 12(6):1~30 google schola

Recommendations

It is an article recommended by DBpia according to the article similarity. Check out the related articles!

Related Authors

Recently viewed articles

Consumer Centered Management through Systematic VOC Operation : Focusing on LOTTE Tour’s CCM Evaluation Criteria
Suh, Chang Juck, Lee Bo RaThe Korea Service Management Society2018.06
 A Direction of Open space Design for Urban Regeneration
Yoon, Jin-OkThe Korean Housing Association2018.11
 A Study on the Development of National R&D Patent Performance Evaluation Indicators and Evaluation Models
Hee-Jung Hong, Jung Hoon Leekorea convergence society2020
 The Relationship between Job Environments and Psychological Burnout: Mediating Effects of Resilience of Child Care Teachers
Lee Chae-hoThe Korean Society for Early Childhood Teacher Education2017.04

Comments(0)

0

Write first comments.