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The Relationships of Dynamic Capability, Product Innovation, Sustained Competitive Advantage and Performance of the Domestic Manufacturing Firms
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국내 제조업체의 역동적인 역량, 제품혁신, 지속적인 경쟁우위 그리고 성과 간의 관계

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Type
Academic journal
Author
Yang Young Ik (부산외국어대학교)
Journal
한국전략마케팅학회 마케팅논집 마케팅논집 제25권 제3호 KCI Accredited Journals
Published
2017.1
Pages
107 - 129 (23page)

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The Relationships of Dynamic Capability, Product Innovation, Sustained Competitive Advantage and Performance of the Domestic Manufacturing Firms
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Abstract· Keywords

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The purposes of the present study are, first, to measure the effect of dynamic capability on product innovation, second, to examine the effect of product innovation on sustained competitive advantage, and third, to evaluate whether the results of the hypotheses and the model are different, depending on the specific industry. The results of structural equation modeling support the hypotheses that dynamic capability enhances product innovation, sustained competitive advantage and thus firms' performance. The results also show that product innovation fully mediates between dynamic capability and sustained competitive advantage. Finally, in the industry analysis, the hypothesized structural relationships coincide with the results of the present study. Thus, the results of the present study provide the following managerial implications. First, dynamic capability may be a good strategic orientation to enhance product innovation for sustained competitive advantage and better performance. Second, because dynamic capability does not directly affect sustained competitive advantage but through product innovation, management needs to make sure that the strengthening of dynamic capability translates into the enhancement of product innovation. Third, in the industry analysis, because the hypothesized structural relationships across industries coincide with the results of the present study, a firm may apply the results of the present study, regardless of specific industry.
#Dynamic Capability #Product Innovation #Sustained Competitive Advantage #Performance

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References (54)

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김국태 / 2016 / 동적역량과 경쟁우위: 환경동태성의 조절효과를 중심으로 / 전략경영연구 19(3):81~103 dbpia 김석호 / 2015 / 소비자들은 타인에게 보여주기 위해 친환경 제품을 구매하는가? : 친환경 제품 종류에 따른 소비자 반응을 중심으로 / 마케팅논집(Journal of Marketing Studies) 23(4):75~94 dbpia 김종우 / 2016 / 고객-종업원 교환관계, 팀-구성원 교환관계, 다차원적 감정노동 및 조직효과성 간의 관계 / 마케팅논집(Journal of Marketing Studies) 24(4):151~172 dbpia 배병렬 / 2005 / LISREL 구조방정식 모델 : 이해와활용 / 청람 google schola 서창적 / 2015 / 동적역량이 기술혁신의 양면성에 미치는 영향에 관한 연구: 경영진통합, 연결성, 흡수역량의 조절효과 / 경영학연구 44(1):305~330 dbpia

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