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재단법인 서암순창장학회 Journal of Marketing Thought Journal of Marketing Thought Vol.5 No.3
발행연도
2018.1
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1 - 9 (9page)

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The rapid trends toward outsourcing and collaboration have created complex multi-tier supply chains for Koran steel manufacturing industries, requiring continuous integration activities in order to maximize the SCM performances. The purpose of this paper is to identify the factors influencing the SCM performances and the level of long-term orientations of second-tier suppliers in directed sourcing environment. This study proposes the cooperation, firm performance, inter-firm trust as antecedent variables for long-term orientation, and transaction specific investment as moderating variable between inter-firm trust and long-term orientation. The survey responses, from the second-tier suppliers in rebar manufacturing works, were collected. The statistical results indicate that the cooperation has significant influences on the firm performance and inter-firm trust, and the firm performance has also significant impact on inter-firm trust. But the firm performance has no impact on the long-term orientation at 5% significance level. The result also shows that the transaction specific investments acts as a moderator between inter-firm trust and longterm orientation, reducing the effect of inter-firm trust on long-term orientation. Practical implications are also discussed.

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