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논문 기본 정보

자료유형
학술저널
저자정보
Chanmi Hong (The University of Mississippi) Jahyun Song (Daegu University)
저널정보
한국조리학회 Culinary Science & Hospitality Research Culinary Science & Hospitality Research Vol.28 No.8(Wn.145)
발행연도
2022.8
수록면
109 - 118 (10page)

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초록· 키워드

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The U.S. food service industry has in recent years seen rapid growth in food-delivery robot market throughout several cities/towns and campus dining. With the promise of contactless delivery and lower labor costs, many businesses adopted such services during the outbreak of the COVID-19 pandemic. Despite such market growth, the hospitality literature contains few studies regarding customers’ post-purchase experience and perception of food-delivery robot service. To fill this gap, this study investigates what drives customers’ continuous usage intention toward food-delivery robot service. The study also extends the consumption value theory into the food-delivery robot context. Our findings show that continuous usage intention was positively influenced by functional, financial, and emotional value; social and novelty value, though, were not significant predictors. Based on the findings, the paper discusses noteworthy theoretical implications for service providers and marketing strategies.

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ABSTRACT
1. INTRODUCTION
2. LITERATURE REVIEW
3. METHODOLOGY
4. RESULTS
5. DISCUSSIONS
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