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The Influence of Simple Payment Service's Privacy Concern on Use Intention: Focusing on Mediating Effect of Innovation Resistance
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간편결제서비스의 프라이버시 염려가 사용의도에 미치는 효과: 혁신저항의 매개효과를 중심으로

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Type
Academic journal
Author
Yun Sil Cho (신한대학교)
Journal
Global e-Business Association The e-Business Studies Vol.23 No.5 KCI Accredited Journals
Published
2022.10
Pages
25 - 37 (13page)
DOI
10.20462/tebs.2022.10.23.5.25

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The Influence of Simple Payment Service's Privacy Concern on Use Intention: Focusing on Mediating Effect of Innovation Resistance
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Abstract· Keywords

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Purpose: In spite of simple payment service’s better convenience and efficiency compared to existing payment method, many consumers postpone or reject the acceptance of the service yet in favor of the existing one. There needs efforts to eliminate or diminish the factors having negative effect on the use of the simple payment service for spread of the service. Therefore, this study focused on privacy concern and innovation resistance as inhibitors, and aimed to provide strategic implication to invigorate the simple payment service by empirically analyzing the privacy concern’s influence on use intention by mediation of innovation resistance. Method: Based on previous studies, innovation resistance was organized with 3 dimensions of usage barrier, value barrier and risk barrier. Then, the influences of privacy concern on innovation resistance, and in return, innovation resistance on use intention, were verified along with mediation effects of innovation resistance. Results: First, privacy concern did not have significant effect on usage and value barriers while significant positive effect on risk barrier of innovation resistance. Second, all usage, value and risk barriers had significant negative effect on use intention. Third, risk barrier resulted in mediating the influence of privacy concern on the use intention.
#simple payment service #privacy concern #innovation resistance #use intention #간편결제서비스 #프라이버시 염려 #혁신저항 #사용의도

Contents

ABSTRACT
Ⅰ. 서론
Ⅱ. 이론적 배경 및 연구가설
Ⅲ. 연구설계
Ⅳ. 연구방법
Ⅴ. 연구결과
Ⅵ. 결론
참고문헌
국문초록

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