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Effect of COVID-19 fatigue perception and travel involvement on revenge travel desire and overseas travel behavioral intention in the post-pandemic era
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코로나19의 피로감 인식과 여행관여도가 포스트팬데믹시대 보복여행 욕구와 해외여행 행동의도에 미치는 영향

논문 기본 정보

Type
Academic journal
Author
Seung-Hun Lee (중부대학교)
Journal
Korea Tourism Research Association International Journal of Tourism and Hospitality Research Vol.36 No.12 KCI Accredited Journals
Published
2022.12
Pages
111 - 126 (16page)
DOI
10.21298/IJTHR.2022.12.36.12.111

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Effect of COVID-19 fatigue perception and travel involvement on revenge travel desire and overseas travel behavioral intention in the post-pandemic era
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Recently, as anticipation of COVID-19 endemic has increased, the demand for overseas travel as a form of revenge travel has been rapidly increasing. However, empirical studies related to the subject are insufficient. Therefore, this study aimed to examine the effect of COVID-19 fatigue and travel involvement on revenge travel desire and overseas travel behavioral intentions in the post-pandemic era. A total of 430 data samples from a survey were used for empirical analysis, excluding inappropriate data. The results of the verification of the research hypothesis through the structural equation model are as follows. First, COVID-19 fatigue and travel involvement were found to have a positive effect on revenge travel desire in the post-pandemic era. Second, revenge travel desire was found to have a positive effect on overseas travel intention and willingness to pay a premium for travel in the post-pandemic era. Third, as a result of verifying the indirect effect of the research model, it was found that COVID-19 fatigue and travel involvement had a positive effect on overseas travel intention and willingness to pay a premium for travel through the revenge travel desire. As a result of the study, it was confirmed that the demand for revenge travel to overcome the COVID blues and to satisfy travel desires can lead to the resilience of overseas travel demand in the post-pandemic era.
#COVID-19 fatigue #Travel involvement #Revenge travel #Overseas travel behavioral intention #Post-pandemic era #코로나19 피로감 #여행관여도 #보복여행 #해외여행 행동의도 #포스트팬데믹시대

Contents

Abstract
Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 연구방법
Ⅳ. 실증분석
Ⅴ. 결론 및 시사점
참고문헌
국문요약

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