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The Effect of Perception of COVID-19 in the With Corona Era on Airline Selection Attributes and Preventive Behavioral Intention with Health Belief Model
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'위드 코로나시대'의 코로나19 지각이 항공사 선택속성과 예방행동의도에 미치는 영향 -건강신념모델을 적용하여-

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Type
Academic journal
Author
Shin Ok Joo (서원대학교)
Journal
Korea Academic Society Of Tourism Management 관광연구 관광연구 제37권 제1호 KCI Accredited Journals
Published
2022.2
Pages
41 - 61 (21page)

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The Effect of Perception of COVID-19 in the With Corona Era on Airline Selection Attributes and Preventive Behavioral Intention with Health Belief Model
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This study tries to understand the perception of COVID-19 of air traveller in the "With Corona" on Airline Selection Attributes and Preventive Behavioral Intention with Health Belief Model. The study method was to conduct a online survey research targeting air travelers with airline experience within a year. The empirical survey was conducted between Nov 2 and Nov 12, 2021, and 270 valid questionnaires were analyzed. data analysis was conducted using SPSS 20.0 and the hypothesis was tested through multiple regression analysis. The results of the study are summarized as follows. First, perception of COVID-19 was divided into Perceived Seriousness, Perceived Susceptibilty, Perceived Benefits, Perceived Barriers according to the literature review. Analysis showed that perception of COVID-19 has partly effect on Airline Selection Attributes accordingly. Second, perception of COVID-19 has partly effect on Preventive Behavioral Intention. Third, Airline Selection Attributes has effects on Preventive Behavioral Intention. The findings has significant implications for perception of COVID-19, Airline Selection Attributes, Preventive Behavioral Intention and academic researchers. This study has shown that perception of the COVID-19 is critical for preventing and preventing the spread of infectious diseases.

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