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A Study on the Application of Rhythm in Motion Poster Design
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모션 포스터 디자인(Motion Poster Design)의 리듬(Rhythm) 활용에 관한 연구

논문 기본 정보

Type
Academic journal
Author
Ma Cong (동명대학교 일반대학원 디자인학과) WonJun Chung (동명대학교)
Journal
Cdak Socierty Of Communication Design 커뮤니케이션디자인학연구 커뮤니케이션디자인학연구 제78권 KCI Accredited Journals
Published
2022.1
Pages
117 - 130 (14page)

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A Study on the Application of Rhythm in Motion Poster Design
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With the popularization of electronic devices and digital screens, social media supports short video functions, allowing designers to generate more creative space. The development of new media has changed the type of poster design. In recent years, many graphic posters have been added to dynamic design, so that the poster is not just a static presentation. Compared with static flat posters, dynamic posters can attract the attention of viewers. The author sees the possibility of dynamic poster design. So far, there are few researches on dynamic poster design, and there is no clear definition of terms. However, dynamic posters are very popular in business and social media, with various effects and media. This research uses content analysis and case analysis to analyze Rhythm (Rhythm). Because Rhythm is a time-based visual element, it is possible to introduce dynamic design. Firstly, it discusses the manifestation of rhythm through literature and conducts classification and induction. Secondly, it analyzes the performance methods of Motion Design, and then discusses the definition and manifestation of moving posters.
#리듬 #뉴미디어 #모션디자인 #모션포스터디자인 #Rhythm #New Media #Motion Design #Motion Poster Design

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