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논문 기본 정보

자료유형
학술저널
저자정보
Hwansuk Choi (Jeonju University Jeonju Republic of Korea) Chanhyung Lee (Myounji University Seoul Republic of Korea)
저널정보
J-INSTITUTE Regulations Regulations 제6권 제3호
발행연도
2021.9
수록면
1 - 9 (9page)

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Purpose: A sports agent is continuously developing based on the growth potential thanks to the expansion of the professional sports market, introduction of the free agent system, and the development of mass media across the sports service industry among the modern sports industries. Athletes increasingly need a negotiations expert equipped with professional knowledge and insights related to the sports, contracts, and the economic issues. Therefore, this study is meaningful in that is examines the effect of the sport agent’s perception caused by the sports agent regulations of college students concerning the sports agents capable of providing significant assis-tance for the college students’ job placement and startup on the expected role and expected job satisfaction, while presenting a future direction for the sports agent’s role and the sports agent fostering institutions’ educa-tional programs. Method: In this study, by having college students as the group as of 2021, the sampling method targeted 380 people by the convenience sampling, and the survey was conducted by using the self-administration method. and 369 questionnaires were used as valid samples, excluding the data in which some of the survey contents were omitted. The data processing for this study was conducted by the frequency analysis, Cronbach's α coefficient calculation, factor analysis, and the correlation analysis by using SPSS 25.0 Program, which is a statistical pack-age program. The multiple regression was used. Results: First, as a result of performing the factor analysis and the reliability analysis, the sports agent’s percep-tion consisted of the 3 factors of the recognition factor(α=.752), necessity factor(α=.860), and the expectation factor(α=.831). The factors for the expected role were consisted of the 3 factors of the management fac-tor(α=.862), organizational management factor(α=.746), and the financial management factor(α=.697). The ex-pected job satisfaction was consisted of the 1 factor of the expected job satisfaction(α=.845). Second, as a result of performing the correlation analysis, it was discovered that there exists a relationship between all of the factors. Third, in terms of the effect of the sports agent's perception on the expected role and the expected job satisfaction, awareness, necessity, and expectation of the sports agent's perception influence the goal management, organiza-tional management, and the financial management of the expected role, while the awareness and the necessity of the sports agent's perception and the expectation influence the expected job satisfaction of the expected job satisfaction. The target management of the expected role, organizational management, and the financial man-agement turned out to have an effect on the expected job satisfaction of the expected job satisfaction. Conclusion: The sports agent's perception turned out to have a significant effect on the expected role and the expected job satisfaction. Therefore, the development and implementation of the educational programs related to the launch of a curriculum for fostering the sports agents at colleges and universities, and the theoretical knowledge and field practice for the sports agents to have need to be explored. Along with the improvement of the ability and skills, the students who wish to become sports agents also need to make continuous efforts to im-prove their foreign language skills and understand laws and regulations to develop their qualifications, and in particular, it is also important for them to have and grow a mindset and attitude for building interpersonal rela-tionship and trust.
#Sports Agent #Regulations #Perception #Expected Role #Job Satisfaction

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참고문헌 (28)

참고문헌 신청
Sungho Nam / 2020 / Analysis of the Perception of Leaders and Participants for the VALUE Creation of Sports for All in Urban Society / International Journal of Human & Disaster　 5(2):41~48 dbpia Hwansuk Choi / 2021 / The Effect of Professional Awareness of Sports Leaders on Role Expectations and Service Satisfaction among Sports Participants to PROTECT the Sports Market / Protection Convergence 6(2):14~22 dbpia 한필수 / 2005 / 미국의 스포츠 에이전트의 산업 현황- IMG를 중심으로 - / 코칭능력개발지 7(1):133~141 dbpia 이재숙 / 2007 / 스포츠에이전트법규정의 필요성에 대하여 / 스포츠엔터테인먼트와 법 10(2):95~106 dbpia 이강웅 / 2012 / 스포츠 에이전트 제도의 현황과 현실적 제약요인 / 한국스포츠학회 10(4):117~130 dbpia

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