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Subject

The Influence of Self-Esteem on Communication Skills in Estheticians: Focusing on the Mediating Effects of Empathy Ability
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피부관리사의 자아존중감이 의사소통능력에 미치는 영향: 공감능력의 매개효과를 중심으로

논문 기본 정보

Type
Academic journal
Author
Lee Su-Hee (가톨릭관동대학교)
Journal
한국경영컨설팅학회 경영컨설팅연구 경영컨설팅연구 제21권 제4호 KCI Accredited Journals
Published
2021.11
Pages
69 - 80 (12page)

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The Influence of Self-Esteem on Communication Skills in Estheticians: Focusing on the Mediating Effects of Empathy Ability
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In modern times, people’s desire for a healthy lifestyle has been on the rise. To meet such needs, esthetic services have become more popular. Under these circumstances, it has been important to enhance the competence of estheticians who provide intangible services with a particular skill. This study attempted to investigate the influence of self-esteem on communication skills through empathy ability against estheticians. Specifically, it examined the effects of self-esteem on cognitive empathy, affective empathy, socio-technical empathy and investigated the improvement of communication skills which include acceptance, transfer and coordination competencies through such empathy ability. For this, a questionnaire survey was performed against a total of 302 estheticians in Seoul, Gyeonggi-do and Gangwon-do, and data were collected and analyzed. The results found the followings: Self-esteem had a statistically significant effect on empathy ability (cognitive empathy, affective empathy, socio-technical empathy). In addition, cognitive and socio-technical empathies revealed a positive influence on acceptance, transfer and coordination competencies. Among such empathy abilities, however, it was cognitive empathy which revealed no statistically significant influence on transfer competency. It is anticipated that the study results would provide implications for improving self-esteem and empathy ability which are needed for estheticians to develop their communication skills.

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