지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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Purpose: Consumers have unique behaviors that are classified based on their interests and considerations before buying. They are predicted will change due to the pandemic of COVID-19. This study provides insights for retailers about the dynamic of consumer behavior before and during the pandemic, including future predictions. Research design, data and methodology: The Preferred Reporting Items for Systematic Review and Meta-Analysis (PRISMA) statement was applied in this study. Seven studies that were selected from five databases meet the criteria for cohort and cross-sectional analyses of gender, age, store types, and environmental concerns. Results: Consumer's gender and age contribute to consumer behavior change. Both offline and online stores can be integrated as omnichannel rather than substitute each other. Product distribution and consumer budget need to be reevaluated by retailers, while internet security is the most essential factor when developing their online transactions. Conclusions: COVID-19 pandemic has a significant impact on changing consumer behavior in most countries. Retailers are encouraged to adapt to the changes by modifying their business model with technology. However, it is still speculated and cannot be generalized due to different cultural and contextual factors. Future studies are always needed to synchronize along with the transition of consumers' behavior.
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참고문헌 (76)
참고문헌 신청
Abbu, H. R. / 2021 / The digital transformation of the grocery business-driven by consumers, powered by technology, and accelerated by the COVID-19 Pandemic / Advances in Intelligent Systems and Computing 1367(1):1~12
Addo, P. C. / 2020 / COVID-19: Fear appeal favoring purchase behavior towards personal protective equipment / The Service Industries Journal 40(7-8):471~490
Adialita, T. / 2021 / Consumers' green purchase behavior in West Java, Indonesia: Applying the Theory of Planned Behavior / International Conference on Science, Technology, and Environment 2020 :361~370
Ahmed, R. R. / 2020 / The COVID-19 pandemic and the antecedants for the impulse buying behavior of US citizens / Journal of Competitiveness 12(3):5~27
Ainsworth, J. / 2017 / Comfort in brick and mortar shopping experiences : Examining antecedents and consequences of comfortable retail experiences / Journal of Retailing and Consumer Services 35(1):27~35
Addo, P. C. / 2020 / COVID-19: Fear appeal favoring purchase behavior towards personal protective equipment / The Service Industries Journal 40(7-8):471~490
Adialita, T. / 2021 / Consumers' green purchase behavior in West Java, Indonesia: Applying the Theory of Planned Behavior / International Conference on Science, Technology, and Environment 2020 :361~370
Ahmed, R. R. / 2020 / The COVID-19 pandemic and the antecedants for the impulse buying behavior of US citizens / Journal of Competitiveness 12(3):5~27
Ainsworth, J. / 2017 / Comfort in brick and mortar shopping experiences : Examining antecedents and consequences of comfortable retail experiences / Journal of Retailing and Consumer Services 35(1):27~35
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