메뉴 건너뛰기
Library Notice
Institutional Access
If you certify, you can access the articles for free.
Check out your institutions.
ex)Hankuk University, Nuri Motors
Log in Register Help KOR
Subject
Humanities
General Humanities History Philosophy Religious Studies Linguistics and Literature Other Humanities
Social science
General Social Science Business Management Tourism Education Military Science Library and Information Science Law Sociology Journalism and Media Studies Psychological Science Political Science and Diplomacy Geography Public Administration Economics International Trade Anthropology Other Social Science
Natural science
General Natural Science Physics Biology Life Sciences Mathematics/Statistics Astronomy Earth Science Chemistry Other Natural Science
Engineering
General Engineering Architectural Engineering Mechanical Engineering Industrial Engineering Material/Energy Engineering Electrical and Electronic Engineering Marine and Ocean Engineering Chemical Engineering Computer Science Other Engineering
Medical science
General Medical Science Nursing Science Veterinary Pharmacy Traditional Korean Medicine Basic Medicine Clinical Medicine Other Medicine
Agriculture and Fishery
General Agriculture and Fishery Agriculture Fishery Science Food Science Forestry Animal Husbandry Marine Transportation Studies Other Agriculture and Fishery
Art and Kinesiology
General Arts Design Fine Arts Cosmetology Photography Music Fashion Kinesiology Performing Media Arts Other Arts and Kinesiology
Interdisciplinary Studies
Interdisciplinary Research Science and Technology Studies Brain and Cognitive Science Technology Policy Other Interdisciplinary Studies

KOR

Utilization of fashion as the image strategy of female politicians
Recommendations
Search

여성 정치인 이미지 전략으로서의 패션 활용

논문 기본 정보

Type
Academic journal
Author
Choy Hyon-Sook (동덕여자대학교)
Journal
The Costume Culture Association 복식문화연구 복식문화연구 제23권 제4호 KCI Accredited Journals
Published
2015.8
Pages
686 - 704 (19page)
DOI
http://dx.doi.org/10.7741/rjcc.2015.23.4.686

Usage

cover
Utilization of fashion as the image strategy of female politicians
Ask AI
Recommendations
Search

Abstract· Keywords

Report Errors
As mass media has come to intervene with politics in a more proactive way during modern times, the image of a politician has evolved into a more relevant factor compared with political content. This phenomenon is known as "image politics", and such externalized images as non-verbal cues have grown in importance, along with the numbers of female politicians. Thus image strategy has been instituted as a major research theme in the field of political marketing, especially for female politicians. In accordance with this theme, this study aims to approach fashion as part of image strategy of female politicians, in order to reemphasize political fashion as a valuable resource. The methodologies employed in this study are based on both the literature and positive research. Female politicians have long utilized fashion styles that are, or are assumed to be, the most appealing to their target base of support in a predominantly male-centered sector. In this sense, appropriate choices in the usage of apparel items, colors, hair styles, accessories, and others according to each situation and respective hierarchies are of the utmost importance. When attending official ceremonies and other related meetings, the strategic superiority afforded to a scientific approach based on thorough fashion research, compared with personal taste is imperative. The significance of this study lies within the recognition of the importance of fashion image, and how to utilize fashion for image strategy in practice, through the investigative synthesis and review of major preceding research.
#여성 정치인 #이미지정치 #패션정치 #이미지 전략 #female politician #image politics #fashion politics #image strategy

Contents

No content found

References (53)

Add References
Ahn, J. E. / 2006 / A study of the role of color in the image making of politicians : A case study focused on Kang, Keum Sil, a candidate for the mayorship of Seoul in the 5. 31 local elections / Journal of Korean Society of Color Design Studies 2(4):7~16 google schola 안숙영 / 2014 / 젠더와 정치공간: 여성 정치인의 수사학을 중심으로 / 한국여성학 30(2):203~231 dbpia 조수영 / 2014 / 서민적 이미지와 리더십 유형이 여성 정치인/CEO 평가에 미치는 영향 / 홍보학연구 18(3):71~101 dbpia Choi, S. J. / 2014 / Favorability, credibility, assesment for female politicians according to clothing images google schola 최영재 / 2005 / 정치인의 비언어적 행위와 이미지 형성눈물 효과에 관한 실험 연구 / 한국방송학보 19(2):310~336 dbpia

Recommendations

It is an article recommended by DBpia according to the article similarity. Check out the related articles!

Related Authors

Recently viewed articles

Qualitative Analysis of Young Adults’ Housing Awareness
Lee, Hyun-Ju, Jang 외 4명The Korean Housing Association2020.11
 KBS’s Current-affairs Programs under the Structural Control
In-Kyu ParkKorean Association for Broarding & Telecommunication2010.11

Comments(0)

0

Write first comments.