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Analysis of Resident's Satisfaction and Its Determining Factors on Residential Environment: Using Zigbang's Apartment Review Bigdata and Deeplearning-based BERT Model
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주거환경에 대한 거주민의 만족도와 영향요인 분석 - 직방 아파트 리뷰 빅데이터와 딥러닝 기반 BERT 모형을 활용하여 -

논문 기본 정보

Type
Academic journal
Author
Kweon, Junhyeon (한양대학교) Lee, Sugie (한양대학교)
Journal
Korean Regional Science Association Journal of the Korean Regional Science Association Vol.39 No.2 KCI Accredited Journals
Published
2023.6
Pages
47 - 61 (15page)

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Analysis of Resident's Satisfaction and Its Determining Factors on Residential Environment: Using Zigbang's Apartment Review Bigdata and Deeplearning-based BERT Model
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Abstract· Keywords

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Satisfaction on the residential environment is a major factor influencing the choice of residence and migration, and is directly related to the quality of life in the city. As online services of real estate increases, people’s evaluation on the residential environment can be easily checked and it is possible to analyze their satisfaction and its determining factors based on their evaluation. This means that a larger amount of evaluation can be used more efficiently than previously used methods such as surveys. This study analyzed the residential environment reviews of about 30,000 apartment residents collected from ‘Zigbang’, an online real estate service in Seoul. The apartment review of Zigbang consists of an evaluation grade on a 5-point scale and the evaluation content directly described by the dweller. At first, this study labeled apartment reviews as positive and negative based on the scores of recommended reviews that include comprehensive evaluation about apartment. Next, to classify them automatically, developed a model by using Bidirectional Encoder Representations from Transformers(BERT), a deep learning-based natural language processing model. After that, by using SHapley Additive exPlanation(SHAP), extract word tokens that play an important role in the classification of reviews, to derive determining factors of the evaluation of the residential environment. Furthermore, by analyzing related keywords using Word2Vec, priority considerations for improving satisfaction on the residential environment were suggested. This study is meaningful that suggested a model that automatically classifies satisfaction on the residential environment into positive and negative by using apartment review big data and deep learning, which are qualitative evaluation data of residents, so that it’s determining factors were derived. The result of analysis can be used as elementary data for improving the satisfaction on the residential environment, and can be used in the future evaluation of the residential environment near the apartment complex, and the design and evaluation of new complexes and infrastructure.
#주거환경 #주거환경 만족 영향요인 #아파트 리뷰 #빅데이터 #감정분석 #Residential Environment #Determining Factors of Residential Environment Satisfaction #Apartment Reviews #Big Data #Sentiment Analysis

Contents

국문요약
Abstract
1. 연구의 배경 및 목적
2. 관련 선행연구
3. 분석방법
4. 분석 결과
5. 결론
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