메뉴 건너뛰기
Library Notice
Institutional Access
If you certify, you can access the articles for free.
Check out your institutions.
ex)Hankuk University, Nuri Motors
Log in Register Help KOR
Subject
Humanities
General Humanities History Philosophy Religious Studies Linguistics and Literature Other Humanities
Social science
General Social Science Business Management Tourism Education Military Science Library and Information Science Law Sociology Journalism and Media Studies Psychological Science Political Science and Diplomacy Geography Public Administration Economics International Trade Anthropology Other Social Science
Natural science
General Natural Science Physics Biology Life Sciences Mathematics/Statistics Astronomy Earth Science Chemistry Other Natural Science
Engineering
General Engineering Architectural Engineering Mechanical Engineering Industrial Engineering Material/Energy Engineering Electrical and Electronic Engineering Marine and Ocean Engineering Chemical Engineering Computer Science Other Engineering
Medical science
General Medical Science Nursing Science Veterinary Pharmacy Traditional Korean Medicine Basic Medicine Clinical Medicine Other Medicine
Agriculture and Fishery
General Agriculture and Fishery Agriculture Fishery Science Food Science Forestry Animal Husbandry Marine Transportation Studies Other Agriculture and Fishery
Art and Kinesiology
General Arts Design Fine Arts Cosmetology Photography Music Fashion Kinesiology Performing Media Arts Other Arts and Kinesiology
Interdisciplinary Studies
Interdisciplinary Research Science and Technology Studies Brain and Cognitive Science Technology Policy Other Interdisciplinary Studies

KOR

The Effects of Viewing Motivation on Viewing Satisfaction, Reviewing Intention, and Spectating Intention toward China Pro-Soccer Viewer
Recommendations
Search

중국프로축구 시청자의 시청동기가 시청만족도, 재시청의도, 관람의도에 미치는 영향

논문 기본 정보

Type
Academic journal
Author
Gao Meng (계명대학교) Jaehyun Ha (계명대학교)
Journal
한국안전문화연구원 융합과 통섭 융합과 통섭 제6권 제2호 KCI Candidated Journals
Published
2023.5
Pages
104 - 123 (20page)

Usage

cover
The Effects of Viewing Motivation on Viewing Satisfaction, Reviewing Intention, and Spectating Intention toward China Pro-Soccer Viewer
Ask AI
Recommendations
Search

Research history (2)

2023

The Effects of Viewing Motivation on Viewing Satisfaction, Reviewing Intention, and Spectating Intention toward China Pro-Soccer Viewer
Gao Meng ,  Jaehyun Ha 융합과 통섭 2023.05 Academic journal
The Influence of Viewing Motivation on Viewing Satisfaction, Re-viewing Intention, and Spectating Intention toward China Professional Soccer Viewer
고몽 체육학과 2023.01 Thesis
  • Are you curious about the follow-up research of this article?
  • You can check more advanced research results through related academic papers or academic presentations.
  • Check the research history of this article

Abstract· Keywords

Report Errors
PURPOSE. The purpose of this study was to investigate the influence of viewing motivation on viewing satisfaction, reviewing intention, and spectating intention toward China professional soccer viewer. METHOD There were 452 usable questionnaires collected through mobile transmission. RESULT First, time consumption, player interest, relaxation, team interest, social exchange, entertainment, and vicarious achievement had an influence on viewing satisfaction. Second, time consumption, player interest, relaxation, team interest, social exchange, entertainment, and sports aesthetics had an influence on reviewing intention. Third, time consumption, player interest, knowledge acquisition, team interest, and social exchange had an influence on spectating intention. CONCLUSION This study was considered to have provided basic data to predict the consumption behavior of viewers, which was a key factor in the operation of China professional soccer teams.
#주요어 시청동기 #시청만족도 #재시청의도 #관람의도 #KEYWORD Viewing Motivation #Viewing Satisfaction #Reviewing Intention #Spectating Intention

Contents

No content found

References (0)

Add References
If the reference is being serviced by DBpia, please register through [Add Reference]

Recommendations

It is an article recommended by DBpia according to the article similarity. Check out the related articles!

Related Authors

Recently viewed articles

A Study for Refrigerator Food Management Application
Kim Seon-Hong, Kim Gyeong-Ho, Park Jun-Seong 외 1명The Korea Institute of Information and Communication Engineering2021.08
 Effect of Outdoor Brand Selection Attributes on Brand Loyalty and Customer Satisfaction
Zhang, Han-Yi, Lee 외 3명The Korean Society Of Sports Science2022.04
 Effect of Indirect Experience Using LAN Tour on Perceived Value and Intention to Pay: Application of Experience Economy Theory
홍순기, Lee, Jin-Hee 외 2명The Korea Academic Society Of Tourism And Leisure2021.07

Comments(0)

0

Write first comments.