Firms expand into social impact on society and the environment are issues such as the company''s non-financial performance, thereby increasing their interest in corporate social responsibility with the increasing demand for performing a . Which consumers , investors , NGO, employees, stakeholders recognized the maturity of the company''s products and services, in addition to the price or quality of the environment, human rights in a variety of fields, including the company''s activities to be excited about. Industrial society to an existing agriculture -based society , but even the initial rapid industrialization was implemented companies for the purpose of profit-maximizing capitalists were dominated and controlled , was the most powerful social institutions . But corporate bribery and tax evasion, in violation of public contracts , price manipulation , exploitation of workers in the developing world , such as environmental degradation and growth-oriented companies seeking business interests due to serious sequelae , organizations for the conduct of a change in expectations and attitudes are starting to get said . In Corporate Social Responsibility has been actively studied in recent years, the number of academic attention has been an important issue . Corporate Social Responsibility in business management has long been important to the customer to choose and buy products in their corporate social responsibility activities is recognized as a significant influence . Awareness of corporate social responsibility in the global chain quickly spread around the company . Fortune magazine in the UK economy (Fortune) of the '' Fortune Top 500 companies list " of companies that contribute to society and the environment , depending on the level of their contribution to society numbered ratings chosen each year to 100 companies published CSR and , " the United Nations global Compact (UN Global Compact), the International Organization for Standardization (ISO) of '' standardization of corporate social responsibility (ISO26000)'', and others ''OECD Guidelines of multinational Enterprises '' and the birth of the movement is enough to was realized . Recent domestic companies are also spreading awareness of social responsibility in the charity work , volunteer work , legal compliance , human rights protection , covering a variety of activities, including community service and its importance is growing. However, the essential goal of profit maximization of corporate social responsibility activities yirumyeonseo is not an easy task faithful , corporate social responsibility activities on company management is not considered a major management strategy was right . Recently, however, the effects of social responsibility as to attract attention , companies , shareholders, consumers , NGOs , and governments to cater to the needs of various stakeholders , beyond the obligatory active and strategic point of view in terms of social responsibility , and has tried to carry out . Corporate Social Responsibility is also a simple economic performance and corporate image makeover , as well as members of the company''s satisfaction to be effective in raising awareness and solidarity with respect to social responsibility , organizations have a department dedicated to the creation , community involvement and business spending promoting such changes increase . Thus, voluntary corporate social responsibility activities in the past , but is recognized as the activities under the current business environment is essential for the long-term survival is believed to be responsible . This phenomenon is a modern enterprise who are forced to invest in CSR should be an obligation to stakeholders , as well as businesses and also create value for the company itself , which is recognized as a strategic point of view shows that . In this study, the hotel industry is carrying out social responsibility activities that appear according to the relationship between brand image and purchase intent and the relationship , and brand image on purchase intention for the analysis of any impact of the corporate social responsibility activities in our country hotel Jesse and effective way for the company''s ultimate goal for the maximum practical opportunity to raise profits to be used as the basic data is expected . In this study, Hotels Corporate Social Responsibility (CSR) is the brand image and purchase intention for the impact of factors to be analyzed empirically