This study was to identify influence relationship between construct factors of Cross-Cultural Awareness, Tourist Experience, Authenticity, Satisfaction, cultural adjustment etc. and to understand various theoretical and operational implications of World Cultural Heritage’s Tourist Experience, Authenticity, and cultural adjustment. And take it become operative.
To ensure this end, based upon the former researches, we developed research hypothesis and model to construct measurement tools. These measurement tools were used secured material and carried out positive analysis.
In this study, To verify this positive research we developed a questionnaire composed of Liker 5-Point Scale, and choose the Chinese in Korea (immigrants, students, laborer) that visited Korean Historical Village-Hahoe Village and yangdong village as survey objects.
For the empirical analysis of this study, questionnaire was conducted in two times. First was preliminary investigation about reliability and validity of measurement tools, which from April 16th to April 20th 2016.The second was main investigation from April 23th to May 8th 2016 including 3 weekends. Based on first analysis result 450 questionnaires were distributed, 430 questionnaires were used for analysis after excluding uncollected questionnaires and those with missing data values.
The frequency analysis, factor analysis, reliability analysis, and correlation analysis were conducted by means of the SPSS 21.0 statistic package program, and the confirmative factor analysis and the structural equation model analysis were conducted by means of AMOS 20.0.
The findings can be summarized as follows:
First of all, the understanding about Chinese culture and Cross-Cultural Awareness by Chinese in Korea showed positive (+) influence on Authenticity factors which including objective authenticity, constructive authenticity and Existential Authenticity
Secondly, Tourist Experience showed positive (+) influence on Authenticity factors which including objective authenticity, constructive authenticity and Existential Authenticity.
Thirdly, objective authenticity and Existential Authenticity showed positive (+) influence on Satisfaction. But it turns out that the constructive authenticity has not effects on Satisfaction.
Fourthly, Satisfaction showed positive (+) influence on assimilation and integrate among acculturation factors, but has not effects migrants and the Segregation.