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자료유형
학술저널
저자정보
저널정보
한국호텔관광학회 호텔관광연구 호텔관광연구 제18권 제1호 (통권 제64권)
발행연도
2016.1
수록면
1 - 22 (22page)

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The purpose of this study Was to clarify the Influence relationship among authenticity of world cultural heritage tourist attraction tourist Satisfaction and culture adaptation based on Chinese tourist, and then provide suggestions for development and management of world cultural heritage. For this purpose, this study used convenience sampling method to Chinese tourists those who visited Korean World Cultural Heritage Travel Destination. The questionnaire survey was from 1st April 2015 to 30th May 2015 and 400 copies were delivered, 378 copies was used in Statistical Analysis in this study analysis, Cause and Effect Analysis and correlation analysis, using AMOS 20.0 for confirmatory factor analysis and Structural equation Model analysis. The results of this study are as follows: 1 The hypothesis of H1-1 Objectivity of Authenticity has favorable impact on tourist Satisfaction was defeated. 2 The hypothesis of H1-2 Constitutive of Authenticity has favorable impact on tourist Satisfaction was supported. 3 The hypothesis of H1-3 Existence of Authenticity has favorable impact on tourist Satisfaction was supported. 4 The hypothesis of H2-1 Tourist Satisfaction has H2-2 Tourist Satisfaction has favorable impact on assimilation of culture adaptation was supported. 6 The hypothesis of H2-3 Tourist Satisfaction has favorable impact on separation of culture adaptation was defeated. 7 The hypothesis of H2-3 Tourist Satisfaction has favorable impact on marginalization of culture adaptation was supported. Marginalization BY the result of this study: Authenticity plays very important role to Increase tourist satisfaction of Chinese tourists, also on the moment of research accumulation, this study propose a framework for further study and point out that Authenticity and Acculturation will affect and operate each other.

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