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연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
오류제보하기
"Cultural Contents Marketing" in South Korea has become a challenging essential of international business success within the context of New Media. Governmental and private entities have lograted considerable efforts in making the country a global player within the context of IT-development, distribution and its cultural bound forms of contents marketing. Up to now development lines have been designed basically within a strongly practical approach of technical development and business interests. The deficits within this context can be considered in a lack of theoretical fundaments and educational requirements. It has become evident that the industrial driven spreading demand on specialised marketing and culture contents experts actually can't be satisfied by South Korean Universities. So South Korean Universities are required to offer solutions towards these theoretical and practical challenges within the forecoming years. This paper wants to state the importance of Cultural Contents Marketing as a double-bound discipline including its practical and theoretical implications. It presents Curriculum elements as one fundament of 'Culture Contents Marketing" within a new University discipline.
After a brief look onto historical definitions and meanings of 'Cultural Contents/"Cultural Contents Marketing"a link towards actual elements of South Korean practical development is drawn in order to design a new Concept for a University based discipline of 'Culture Contents Marketing". Three mager basic elements of the new discipline are proposed:
1) Lectures about 'Cultural Contents Marketing"theory presented by scholars and business representatives including traditional elements of marketing lectures and finding out new ones adopted to changed actual and future realities. 2) Theory transfer based on special elements of "Cultural Contents Marketing"applied in the development of new products and the analysis of cultural based consumer attitudes. 3) Steadily modification of Curriculum elements by interchange between scholars, students and businessmen, including all sides into a line of challenging elements of theoretical and practical development.
So development by close relationship between scholars, students and private entrepreneurship is considered to form the basis for short time reaction on new challenges, fast developments and economic success.
After a brief look onto historical definitions and meanings of 'Cultural Contents/"Cultural Contents Marketing"a link towards actual elements of South Korean practical development is drawn in order to design a new Concept for a University based discipline of 'Culture Contents Marketing". Three mager basic elements of the new discipline are proposed:
1) Lectures about 'Cultural Contents Marketing"theory presented by scholars and business representatives including traditional elements of marketing lectures and finding out new ones adopted to changed actual and future realities. 2) Theory transfer based on special elements of "Cultural Contents Marketing"applied in the development of new products and the analysis of cultural based consumer attitudes. 3) Steadily modification of Curriculum elements by interchange between scholars, students and businessmen, including all sides into a line of challenging elements of theoretical and practical development.
So development by close relationship between scholars, students and private entrepreneurship is considered to form the basis for short time reaction on new challenges, fast developments and economic success.
목차
Ⅰ. 들어가는 말
Ⅱ. 문화콘텐츠와 마케팅
Ⅲ. 문화콘텐츠 마케팅 강좌의 구상
Ⅳ. 문화콘텐츠 마케터의 수요와 전망
Ⅴ. 맺음말
참고문헌
Abstract
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