지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
이용수
초록· 키워드
오류제보하기
The purpose of this study was to activate Taekwondo as the sports sightseeing. The subjects of this study were selected through simple random sampling in G Metropolitan City, J City, G City, and C City. This study executed the questionnaire survey research over 340 subjects. Of 340 questionnaire responses, this study excluded 41 response data, which did not correspond with the purpose of this study due to insincere questionnaire responses. So, this study used the total 299 response data as the final analysis data.
The method of this study was to execute frequency analysis and Chi-square test by using SPSS for windows 10.0 statistic analysis program.
1. Taekwondo tourism marketing by sex
For the question of what is important thing when considering of the tourism of the Taekwondo by sex, it is found that those of sex and strategy of product are important. But among them it is revealed that most of the responses from male and female are the middle for the questions ‘reservation and purchase of the ticket,’ ‘supplying gifts,’ and ‘purchasing the mascot and characters.’ Also it has been researched that for the man it is satisfied for the promotion plan, and for the female it is replied with the ‘middle’ for the same thing. For the statistic verification for the question what the important thing is for the tourism of Taegwondo, it has been found that there was some meaningful difference only for the items of 'purchasing the products’ and ‘ticket.’
2. Taekwondo tourism marketing by age
For the Question of the marketing strategy of the Taegwondo tourism by age, it has been revealed that the strategy of product are important, and for the strategy of distribution it has been responded that it is ‘important’ from the ‘forties,’ ‘fifties,’ ‘sixties,’ respectively, but those ‘teenage,’ ‘twenties,’ and ‘thirties’ replied that it is ‘normal.’ For the price policy, it is replied not to be satisfied, so for this it is figured out to research for the price policy as well as publicizing.
For the promotion strategy(supplying gift, mascot/characters, event, cultural festival), it has been responded to ‘normal’ from all ages.
3. Taekwondo tourism marketing by educational background
By the educational background, for the strategy of product(location of the arena, accommodation, facility of the arena, and operation system) relating to the Question of marketing strategy it has been replied that it is ‘important,’ and for the distribution strategy(PR, ticketing, purchasing ticket) it is ‘normal.’ And for the promotion strategy(supplying gift, mascot/characters, event, cultural festival) it is mostly replied that it is ‘normal.’
4. Taekwondo tourism marketing by occupation
By the occupation, for the strategy of product(location of the arena, accommodation, facility of the arena, and operation system) relating to the Question of marketing strategy it has been replied that it is ‘important,’ and for the distribution strategy(PR, ticketing, purchasing ticket) it is ‘normal.’ And for the promotion strategy(supplying gift, mascot/characters, event, cultural festival) it is mostly replied that it is ‘normal.’ For the price there is little meaningful difference.
5. Taekwondo tourism marketing by average income
By the average income, for the strategy of product(location of the arena, accommodation, facility of the arena, and operation system) relating to the Question of marketing strategy it has been replied that it is ‘important,’ and for the distribution strategy(PR, ticketing, purchasing ticket) it is also ‘important.’ And for the promotion strategy(supplying gift, mascot/characters, event, cultural festival) it is mostly replied that it is ‘normal.’ For the discount ticket relating to the price policy, it is mostly replied that it is ‘important.’ And for the ‘ticket’ it is replied that it is 'important' from those classes having the incomes under ‘1,000,000’ won and ‘3,500,000’~‘4,000,000’ won, and for those classes having the income over ‘4,000,000’ won it is replied to normal and important respectively.
The method of this study was to execute frequency analysis and Chi-square test by using SPSS for windows 10.0 statistic analysis program.
1. Taekwondo tourism marketing by sex
For the question of what is important thing when considering of the tourism of the Taekwondo by sex, it is found that those of sex and strategy of product are important. But among them it is revealed that most of the responses from male and female are the middle for the questions ‘reservation and purchase of the ticket,’ ‘supplying gifts,’ and ‘purchasing the mascot and characters.’ Also it has been researched that for the man it is satisfied for the promotion plan, and for the female it is replied with the ‘middle’ for the same thing. For the statistic verification for the question what the important thing is for the tourism of Taegwondo, it has been found that there was some meaningful difference only for the items of 'purchasing the products’ and ‘ticket.’
2. Taekwondo tourism marketing by age
For the Question of the marketing strategy of the Taegwondo tourism by age, it has been revealed that the strategy of product are important, and for the strategy of distribution it has been responded that it is ‘important’ from the ‘forties,’ ‘fifties,’ ‘sixties,’ respectively, but those ‘teenage,’ ‘twenties,’ and ‘thirties’ replied that it is ‘normal.’ For the price policy, it is replied not to be satisfied, so for this it is figured out to research for the price policy as well as publicizing.
For the promotion strategy(supplying gift, mascot/characters, event, cultural festival), it has been responded to ‘normal’ from all ages.
3. Taekwondo tourism marketing by educational background
By the educational background, for the strategy of product(location of the arena, accommodation, facility of the arena, and operation system) relating to the Question of marketing strategy it has been replied that it is ‘important,’ and for the distribution strategy(PR, ticketing, purchasing ticket) it is ‘normal.’ And for the promotion strategy(supplying gift, mascot/characters, event, cultural festival) it is mostly replied that it is ‘normal.’
4. Taekwondo tourism marketing by occupation
By the occupation, for the strategy of product(location of the arena, accommodation, facility of the arena, and operation system) relating to the Question of marketing strategy it has been replied that it is ‘important,’ and for the distribution strategy(PR, ticketing, purchasing ticket) it is ‘normal.’ And for the promotion strategy(supplying gift, mascot/characters, event, cultural festival) it is mostly replied that it is ‘normal.’ For the price there is little meaningful difference.
5. Taekwondo tourism marketing by average income
By the average income, for the strategy of product(location of the arena, accommodation, facility of the arena, and operation system) relating to the Question of marketing strategy it has been replied that it is ‘important,’ and for the distribution strategy(PR, ticketing, purchasing ticket) it is also ‘important.’ And for the promotion strategy(supplying gift, mascot/characters, event, cultural festival) it is mostly replied that it is ‘normal.’ For the discount ticket relating to the price policy, it is mostly replied that it is ‘important.’ And for the ‘ticket’ it is replied that it is 'important' from those classes having the incomes under ‘1,000,000’ won and ‘3,500,000’~‘4,000,000’ won, and for those classes having the income over ‘4,000,000’ won it is replied to normal and important respectively.
목차
Abstract
Ⅰ. 서론
Ⅱ. 연구방법
Ⅲ. 결과
Ⅳ. 결론 및 제언
참고문헌
참고문헌 (11)
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UCI(KEPA) : I410-ECN-0101-2009-692-016621220