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자료유형
학술저널
저자정보
저널정보
한국영화학회 영화연구 영화연구 33호
발행연도
2007.9
수록면
371 - 393 (23page)

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초록· 키워드

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The Korean movies in 1970s and 1980s were stagnant and then suddenly a powerful change occurred. It was Marriage Story released in 1992. It drew a lot of audiences. About 526000 people watched the movie only in Seoul. From then on, the movies, which have on eye not to an art but to a box-office value, and are made out of a planning of a producer, not out of a director's sensibility, have appeared one after another. Those movies are much better than the earlier movies in visual aspects.
People came to think that they could make a lot of money by making movies in Korea and large companies began to invest in the movies. Many elite groups, so to speak, people who graduated Universities, have participated in the film world since then. They were the very people who accomplished the change on generations. In a word, the history of Korea Merchandising Movies is the history of Korean industrial movies. That is, Korea Merchandising Movies have had an important role in industrializing Korean Movies directly.
This study is for examining the history of Korea Merchandising Movies, one of the important factors in forming the map of Korean movies and establishing a base for an improving Korean movies.
This study consists of the original background of Korea Merchandising Movies and their qualities. The process of democratization in 1980s Korean Society brought about a change of people's consciousness about movies. After amendment of Korean Film Law, the rise of video had large companies invest and Korean film world was well supplied with money. On that ground, the change on generations occurred and Korea Merchandising Movies were created as a part of desperate efforts for a better circumstance of movie production.
These Korea Merchandising Movies have been the power for growth of Korean movie industry in that they have made it possible for competent producers to analysis the taste of audiences and they reflect the social and cultural trends in society and they enable the system which is marked by original and new items to root in Korean film world.

목차

1. 서론
2. 기획영화의 태동
3. 기획영화의 정의
4. 기획영화의 특성
5. 기획영화의 함의
6. 결론
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