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서구 대형할인점의 한국에서의 현지화 실패
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논문 기본 정보

Type
Proceeding
Author
김주태 (단국대학교)
Journal
Korea Research Society For Customs 한국관세학회 학술대회 2007년 춘계학술발표대회
Published
2007.3
Pages
167 - 185 (19page)

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서구 대형할인점의 한국에서의 현지화 실패
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Research history (10)

2014

Performance of Western Discount Stores in Korea and Japan
Kim Jootae ,  김성수 무역연구 2014.01 Academic journal

2011

An Exploratory Study on the Localization Model of Foreign Subsidiaries: Three Global MNEs in the Korean Market
김주태 ,  Jootae ,  김장훈 국제경영리뷰 2011.01 Academic journal

2010

한국시장에 진출한 다국적기업 자회사의 성과와 현지화 수준 : 국내에 진출한 해외 자회사 사례를 중심으로
Joo Tae Kim ,  Jang Hoon Kim 한국경영학회 융합학술대회 2010.08 Proceeding

2009

An Exploratory Study of Foreign Subsidiaries' Localization Process in South Korea
Joo-tae Kim ,  Jang Hoon Kim Korea Trade Review 2009.11 Academic journal
신흥시장 자회사의 현지화 성과에 대한 상황적 접근 : 한국의 외국인투자기업을 중심으로
Joo Tae Kim ,  Jang Hoon Kim 한국경영학회 융합학술대회 2009.08 Proceeding
신흥시장에 진출한 자회사의 현지화에 대한 상황적 접근 : 한국의 외국인투자기업을 중심으로
Kim Joo-tae ,  Kim Jang Hoon 한국무역학회 세미나 및 토론회 2009.08 Proceeding
Contingency Approach to Localization of MNC: A Case from Korean Discount Stores
김주태 ,  Jootae 국제경영리뷰 2009.01 Academic journal
Localization of Western MNC in Korean market : McDonald, Google, Nestle
Kim Jootae 전문경영인연구 2009.01 Academic journal

2008

다국적기업의 현지화 전략의 결정요인 : 한국의 대형할인점 사례
김주태 한국무역학회 세미나 및 토론회 2008.02 Proceeding

2007

서구 대형할인점의 한국에서의 현지화 실패
김주태 한국관세학회 학술대회 2007.03 Proceeding
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Contents

Ⅰ. 이론적 배경
Ⅱ. 사례 분석
Ⅲ. 토론
Ⅴ. 결론
참고문헌

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