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소비자특성이 브랜드개성 일치성과 브랜드태도에 미치는 영향 : 서비스 프랜차이즈 소비자를 대상으로
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논문 기본 정보

Type
Proceeding
Author
신봉섭 (경희사이버대학교)
Journal
KOREA DITRIBUTION ASSOCIATION 한국유통학회 학술대회 발표논문집 2010년 한국유통학회 하계학술대회 발표논문집
Published
2010.8
Pages
49 - 58 (10page)

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소비자특성이 브랜드개성 일치성과 브랜드태도에 미치는 영향 : 서비스 프랜차이즈 소비자를 대상으로
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Research history (2)

2010

소비자특성이 브랜드개성 일치성과 브랜드태도에 미치는 영향 : 서비스 프랜차이즈 소비자를 대상으로
신봉섭 한국경영학회 융합학술대회 2010.08 Proceeding
소비자특성이 브랜드개성 일치성과 브랜드태도에 미치는 영향 : 서비스 프랜차이즈 소비자를 대상으로
신봉섭 한국유통학회 학술대회 발표논문집 2010.08 Proceeding
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