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브랜드 체험과 브랜드 개성이 브랜드 충성도에 미치는 영향에 관한 연구 - 마케팅 현지화와 브랜드 글로벌성의 조절효과를 중심으로 -
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논문 기본 정보

Type
Proceeding
Author
후흠혁 (울산대) 박주식 (울산대)
Journal
KOREA DITRIBUTION ASSOCIATION 한국유통학회 학술대회 발표논문집 2019년 한국유통학회 추계학술대회 발표 논문집
Published
2019.10
Pages
64 - 70 (7page)

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Method
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Result
브랜드 체험과 브랜드 개성이 브랜드 충성도에 미치는 영향에 관한 연구 - 마케팅 현지화와 브랜드 글로벌성의 조절효과를 중심으로 -
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Research history (3)

2021

A Study on the Influence of Brand Experience and Brand Personality on Brand Loyalty in the Chinese Coffee Market: Focused on the Moderate Effects of Marketing Localization and Brand Globality
Hou Xinyi ,  Pa ,  k Ju-Sik Journal of China Studies 2021.01 Academic journal

2020

A Study on the Influence of Brand Experience and Brand Personality on Brand Loyalty
후흠혁 경영학과 2020.01 Thesis

2019

브랜드 체험과 브랜드 개성이 브랜드 충성도에 미치는 영향에 관한 연구 - 마케팅 현지화와 브랜드 글로벌성의 조절효과를 중심으로 -
후흠혁 ,  박주식 한국유통학회 학술대회 발표논문집 2019.10 Proceeding
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UCI(KEPA) : I410-ECN-0101-2020-324-000351485