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논문 기본 정보

자료유형
학술대회자료
저자정보
CHANG Chi-Hsiang (WASEDA University)
저널정보
한국디자인학회 한국디자인학회 국제학술대회 논문집 한국디자인학회 2010 디자인통합 국제학술대회 논문집
발행연도
2010.10
수록면
172 - 175 (4page)

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초록· 키워드

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Advertising is everywhere, and advertising spending is huge. Advertising is there, but do you really see it?
Too much advertising can be seen, but how many can we remember, how many do we need and like?
For the advertising providers, they spend lots of money on the advertising, but how many targeted audiences they really reach? Thus we have to take seriously of evaluating the effects of the advertising, or to find the way to provide the advertising message to the right audiences precisely.
Nowadays, we can see some changes in the internet advertising. In the internet world, advertiser can provide different kinds of way in advertising, something like interactive, something like customized. And since audiences will have the other identity in the internet world, it results in that the advertising can more precisely reach the targeted audiences, and makes the advertising really effective.
The main idea of the research is to find the same style of this customized advertising way in outdoor advertising, and evaluate this new proposal if it's really effective. In the end, we can know that how the audiences really feel if they really receive the contents they want.

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Abstract
1. Introduction
2. Background and the problem in the advertising industry
3. Related Previous Research and Some Existing Cases
4. Proposal
5. Conclusion
References

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