지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2011.8
- 수록면
- 549 - 567 (19page)
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초록· 키워드
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It is said that customer’s perceptions of service quality and their satisfaction towards service products contributes to organizational success. Thus, improving these aspects have been a main goal of tourism attraction managers, believing that this may have direct effect on customers’ future behavioral intentions. With an understanding of the constructs at the factor level, attraction managers can predict what aspects of the constructs predict customers’ revisit intentions more accurately.
The purpose of this study was to examine the relationships between the factors that comprise perceived service quality, perceived service value and satisfaction, and identify which factor(s) better associate with customers’ future revisit intentions. It was found that there were some factors that contributed better to the event attendees’ future behavioral intention. It is hoped that the results of this study help set strong and effective marketing strategies for events and permanent tourism attractions in order to increase the number of re-visitation.
The purpose of this study was to examine the relationships between the factors that comprise perceived service quality, perceived service value and satisfaction, and identify which factor(s) better associate with customers’ future revisit intentions. It was found that there were some factors that contributed better to the event attendees’ future behavioral intention. It is hoped that the results of this study help set strong and effective marketing strategies for events and permanent tourism attractions in order to increase the number of re-visitation.
목차
Abstract
Ⅰ. Introduction
Ⅱ. Literature Review
Ⅲ. Research Method
Ⅳ. Result
Ⅴ. Conclusion
References
참고문헌 (43)
참고문헌 신청
1. [학술지(정기간행물)] - Baker, D. A / 2000 / Quality, satisfaction, and behavioral intentions / Annals of Tourism Research 27 : 785 ~ 804
2. [학술지(정기간행물)] - Berry, L. L. / 1988 / The service quality puzzle / Business Horizons 31 (5) : 35 ~ 43
3. [학술지(정기간행물)] - Bolton, R. N / 1991 / A Multistage model of customers' assessments of service quality and value / Journal of Consumer Research 17 (4) : 375 ~ 84
4. [학술지(정기간행물)] - Brown, T. J. / 1993 / Improving the measurement of service quality / Journal of Retailing 69 (1) : 127 ~ 147
6. [학술지(정기간행물)] - 조윤식 / 2004 / 서비스품질 차원의 중요도 순위구조에 관한 연구- 패밀리 레스토랑을 중심으로 / 관광·레저연구 16 (1) : 217 ~ 236
2. [학술지(정기간행물)] - Berry, L. L. / 1988 / The service quality puzzle / Business Horizons 31 (5) : 35 ~ 43
3. [학술지(정기간행물)] - Bolton, R. N / 1991 / A Multistage model of customers' assessments of service quality and value / Journal of Consumer Research 17 (4) : 375 ~ 84
4. [학술지(정기간행물)] - Brown, T. J. / 1993 / Improving the measurement of service quality / Journal of Retailing 69 (1) : 127 ~ 147
6. [학술지(정기간행물)] - 조윤식 / 2004 / 서비스품질 차원의 중요도 순위구조에 관한 연구- 패밀리 레스토랑을 중심으로 / 관광·레저연구 16 (1) : 217 ~ 236
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