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논문 기본 정보

자료유형
학술대회자료
저자정보
Tae-Seung Kim (자동차부품연구원) Si-Bok Yu (자동차부품연구원) Jin-Myung Woo (자동차부품연구원) Moon-Sik Kim (자동차부품연구원) Soo-Young Lee (자동차부품연구원)
저널정보
한국자동차공학회 한국자동차공학회 Symposium 한국자동차공학회 2008년 ITS부문 SYMPOSIUM
발행연도
2008.9
수록면
1 - 9 (9page)

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초록· 키워드

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This research is about how to design a more efficient advertisement using in-vehicle display system. The global market size of telematics has been rapidly expanding in recent years, and market predictions indicate stable growth in near future. In contrast to the bright market forecasts, it is still difficult to find the consistently profitable business model for telematics. Recent development of mobile communication showed the great potential of the mobile advertisement. Although the advertisement using in-vehicle display system is not yet considered among current service category for various reasons, it is still necessary to proceed the base research on this. Series of experiments have been conducted to find more efficient advertisement method. Studied parameters include font sizes, colors and time gap. The difference between picture based advertisement and letter based advertisement are considered. The experiment was conducted using KAAS(KATECH Advanced Automotive Simulator) system, and subjects were recruited in KATECH. Results presented in this paper include optimal values of such parameters. The result was compared with pervious related researches conducted by KATECH, and both research show consistent results

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Abstract
Ⅰ. Introduction
Ⅱ. Motivation
Ⅲ. Experiment Setup
Ⅳ. Experiment Results
Ⅴ. Conclusions
Reference

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