지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2011.9
- 수록면
- 587 - 606 (20page)
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초록· 키워드
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The purpose of this study was to investigate the causal relationships among product cues, consumption emotion, satisfaction, well-being perception, and behavioral intentions. Based on the existing theoretical background, 15 theoretical hypotheses were proposed, thus created a structural mode. The proposed structural model was tested using the empirical data collected from 333 coffeehouse patrons in Korea. Data analysis indicates that both extrinsic and intrinsic cues were significant elements that influence the extent of consumption emotion, satisfaction, and well-being perception. Consumption emotion was found as a precursor of causal relationships among satisfaction, well-being perception, and behavioral intentions. Furthermore, the moderating effect of brand prestige and involvement played a crucial role in amplifying the proposed relationships. Based on the findings, theoretical/managerial implications were discussed.
목차
Abstract
I. Introduction
II. Literature Review
III. Methodology
IV. Findings
V. Discussion
References
참고문헌 (55)
참고문헌 신청
1. [학술지(정기간행물)] - Acebron, L. B / 2000 / The importance of intrinsic and extrinsic cues to expected and experienced quality: and empirical application for beef / Food and Quality Preference 11 : 229 ~ 238
2. [학술지(정기간행물)] - Alba,J.W / 2000 / Dimensions of Consumer Expertise... or lack thereof / Advances in Consumer Research 27 : 1 ~ 9
3. [학술지(정기간행물)] - Anderson, J. C / 1988 / Structural equation modeling in practice: A review and recommended two-step approach / Psychological Bulletin 103 (3) : 411 ~ 423
4. [학술지(정기간행물)] - Arnthorsson, A. / 1991 / Difficulty of pre-purchase qualityinspection: Conceptualization and measurement / Advances in Consumer Research 18 : 17 ~ 224
5. [학술지(정기간행물)] - Baek, H. T. / 2010 / The differential roles of brand credibility and brand prestige in consumer brand choice / Psychology and Marketing 27 (7) : 662 ~ 678
2. [학술지(정기간행물)] - Alba,J.W / 2000 / Dimensions of Consumer Expertise... or lack thereof / Advances in Consumer Research 27 : 1 ~ 9
3. [학술지(정기간행물)] - Anderson, J. C / 1988 / Structural equation modeling in practice: A review and recommended two-step approach / Psychological Bulletin 103 (3) : 411 ~ 423
4. [학술지(정기간행물)] - Arnthorsson, A. / 1991 / Difficulty of pre-purchase qualityinspection: Conceptualization and measurement / Advances in Consumer Research 18 : 17 ~ 224
5. [학술지(정기간행물)] - Baek, H. T. / 2010 / The differential roles of brand credibility and brand prestige in consumer brand choice / Psychology and Marketing 27 (7) : 662 ~ 678
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UCI(KEPA) : I410-ECN-0101-2013-326-000766189