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브랜드충성도에 대한 브랜드 경험의 효과
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논문 기본 정보

Type
Proceeding
Author
황윤용 (조선대) 최수아 (조선대) 진가려 (조선대)
Journal
DAEHAN Association of Business Administration, Korea 대한경영학회 학술발표대회 발표논문집 2009년 추계학술발표대회
Published
2009.11
Pages
743 - 758 (16page)

Usage

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Background
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Method
🏆
Result
브랜드충성도에 대한 브랜드 경험의 효과
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Contents

Ⅰ. 서론
Ⅱ. 이론고찰 및 가설
Ⅲ. 실증분석
Ⅳ. 가설검증
Ⅴ. 논의
참고문헌

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UCI(KEPA) : I410-ECN-0101-2013-325-002855806