메뉴 건너뛰기
Library Notice
Institutional Access
If you certify, you can access the articles for free.
Check out your institutions.
ex)Hankuk University, Nuri Motors
Log in Register Help KOR
Subject
Humanities
General Humanities History Philosophy Religious Studies Linguistics and Literature Other Humanities
Social science
General Social Science Business Management Tourism Education Military Science Library and Information Science Law Sociology Journalism and Media Studies Psychological Science Political Science and Diplomacy Geography Public Administration Economics International Trade Anthropology Other Social Science
Natural science
General Natural Science Physics Biology Life Sciences Mathematics/Statistics Astronomy Earth Science Chemistry Other Natural Science
Engineering
General Engineering Architectural Engineering Mechanical Engineering Industrial Engineering Material/Energy Engineering Electrical and Electronic Engineering Marine and Ocean Engineering Chemical Engineering Computer Science Other Engineering
Medical science
General Medical Science Nursing Science Veterinary Pharmacy Traditional Korean Medicine Basic Medicine Clinical Medicine Other Medicine
Agriculture and Fishery
General Agriculture and Fishery Agriculture Fishery Science Food Science Forestry Animal Husbandry Marine Transportation Studies Other Agriculture and Fishery
Art and Kinesiology
General Arts Design Fine Arts Cosmetology Photography Music Fashion Kinesiology Performing Media Arts Other Arts and Kinesiology
Interdisciplinary Studies
Interdisciplinary Research Science and Technology Studies Brain and Cognitive Science Technology Policy Other Interdisciplinary Studies

KOR

The Effects of Webtoon Users Perceived Usability and Interactivity on Service Satisfaction and Willingness to Pay
Recommendations
Search
Questions

웹툰 서비스의 사용편리성과 상호작용적 행위가 서비스 만족과 지불의사에 미치는 영향

논문 기본 정보

Type
Academic journal
Author
Chae, Jung-Hwa (한국인터넷진흥원) Han, Chang-Wan (세종대학교) Lee, Yeong-Ju (서울과학기술대학교)
Journal
Korean Society of Cartoon and Animation Studies Cartoon and Animation Studies Wn.38 KCI Accredited Journals
Published
2015.3
Pages
259 - 286 (28page)

Usage

cover
📌
Topic
📖
Background
🔬
Method
🏆
Result
The Effects of Webtoon Users Perceived Usability and Interactivity on Service Satisfaction and Willingness to Pay
Ask AI
Recommendations
Search
Questions

Abstract· Keywords

Report Errors
This study investigates the effect of the motivation to use webtoon and the convenience of use(the character of the webtoon service) on the interactivity, and then examines how the interactivity affect the webtoon user’s satisfaction and willingness to pay. Using factor analysis, this study found two motivations to use webtoon including ‘information acquisition’, ‘entertainment and easiness of access’. These motivations have an influence on the interaction of the content and Webtoon’s user and of Webtoon’s users. The motivation of the entertainment and easiness of access is more influential to user’s interactivity.
The convenience of use is divided two types that are the convenience of the searching information and service. The convenience of webtoon service has positive influence of two types of interaction.
The last results find that webtoon user’s satisfaction is influenced by gender, the convenience of the searching information and using service. The satisfaction of the female user is higher than man. The more convenience of use is, the more satisfaction of users will be. Willingness to pay is influenced by age, the convenience of webtoon service, and the user’s interactivity. The older users are, the more convenience of webtoon service is, and the more the user’s interactivity, the higher willing to pay will get. The implications of the findings are discussed in terms of the way to change the profit structure of webtoon service and suggest to increase the interactivity in webtoon service.
#웹툰 서비스 #상호작용성 #사용편의성 #만족 #지불의사 #webtoon service #interactivity #the convenience of use #satisfaction #willing to pay

Contents

초록
Ⅰ. 서론
Ⅱ. 기존 연구 검토
Ⅲ. 연구문제 및 연구방법
Ⅳ. 연구결과
Ⅴ. 결론 및 논의
참고문헌
ABSTRACT

References (30)

Add References
한창완 / 2014 / 웹툰 산업 현황 및 실태 조사 / 한국콘텐츠진흥원 google schola 김균수 / 2011 / 누가 돈을 내고 뉴스를 이용할 것인가?: 디지털 뉴스 콘텐츠 지불의사에 대한 탐색적 연구 / 한국언론학보 55(4):134~161 dbpia 김소영 / 2001 / 지각된 상호작용성과 웹사이트 충성도에 관한 연구 / 소비자학연구 12(4):185~208 google schola 김창수 / 2011 / 디지털콘텐츠의 상호작용요인이 몰입과 사용의도에 미치는 영향 / 한국콘텐츠학회 논문지 11(9):212~224 dbpia 김재필 / 2013 / 웹툰 플랫폼의 진화와 한국 웹툰의 미래 / Issue & Trend :1~19 google schola

Recommendations

It is an article recommended by DBpia according to the article similarity. Check out the related articles!

Related Authors

Frequently Viewed Together

The Current Service Status and the Developmental Direction of Webtoon 2.0 : Focusing on the Changing of User Interface and the Applying of Multimedia Effects
Suji Lee ,  Bong Gwan Jun JOURNAL OF THE KOREA CONTENTS ASSOCIATION 2015 .08
The Influence of Motivation to Use and Key Components of Webtoon on User Satisfaction
Mideum Choi ,  Bum Soo Chon Studies of Broadcasting Culture 2014 .12
Factors Affecting Webtoon`s Success : An Empirical Study
Ji Hoon Yang ,  Ji Young Lee ,  Sang Woo Lee JOURNAL OF THE KOREA CONTENTS ASSOCIATION 2016 .05
A Study on the Characteristics of Korean Webtoon
InHa PARK The Korean Journal of animation 2015 .08
Policy Recommendation for Promoting Korean Webtoon Ecosystem
Pa ,  k Seok-Hwan The Korean Journal of animation 2015 .08

Recently viewed articles

Problems and Improvement measures of the Decision making Process In National Health Insurance Act
Kwon, Oh‐Tak2016.06
 A Study on the Mediating Effect of Self esteem in the Influence of Social Bonding of Youth on Self Leadership: A Multi-group Analysis between poverty perceptions adolescents of correctional facility and General Adolescents
Kim Jung Eun, 김지숙2019

Comments(0)

0

Write first comments.

UCI(KEPA) : I410-ECN-0101-2016-688-001419397