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Study on internet social commerce business loyalty - Focusing on Chinese consumers -
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인터넷 비즈니스 소셜커머스 충성도에 관한 연구 : 중국소비자들을 중심으로

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Type
Academic journal
Author
Jung In Suk (NAMSEOUL UNIVERSITY)
Journal
Digital Contents Society Journal of Digital Contents Society Vol.16 No.3 KCI Accredited Journals
Published
2015.6
Pages
471 - 482 (12page)

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Study on internet social commerce business loyalty - Focusing on Chinese consumers -
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Abstract· Keywords

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Recently commercialized network are getting more and more popular, bringing dramatic change to the market. We can predict the future of the E-commerce. The ongoing E-commerce and SNS (Social Networking Services) related E-commerce are increasing greatly both in Korea and China. This research tries to focus on Chinese consumers using E-commerce. The study has four findings. Firstly, the E-commerce consumers consider four factors including price, convenience, products and website, which affect the sellers" integrity. Secondly, E-commerce will affect sellers" integrity. Third, there are 4 factors which affect the sellers" integrity: service, price, products and the information. Fourth, the factors which affect the integrity of sellers are the value, happiness and practical. This study want to give some hints to the E-commerce in the overseas market in China.
#소셜커머스 #고려요인 #혜택 #손실 #충성도 #쇼핑가치 #Social Commerce #Factors Considered #Benefits #Loss Factor #Shopping Value

Contents

요약
Abstract
1. 서론
2. 소셜커머스의 이론적 배경
3. 소셜커머스 충성도에 관한 연구문제
4. 소셜커머스가 충성도에 미치는 영향에 관한 연구방법
5. 소셜커머스 충성도 요인 분석의 결과
6. 결론
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UCI(KEPA) : I410-ECN-0101-2016-566-001622368