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Influence of Mobile Bookstore Application Service Quality on User Satisfaction and Reuse Intention
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모바일 서점 애플리케이션 서비스 품질이 고객만족과 재사용 의도에 미치는 영향

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Type
Academic journal
Author
Sun-Young Kim (경기대학교) Kyung-Soo Oh (경기대학교)
Journal
The Korea Contents Society JOURNAL OF THE KOREA CONTENTS ASSOCIATION Vol.15 No.10 KCI Accredited Journals
Published
2015.10
Pages
535 - 546 (12page)

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Influence of Mobile Bookstore Application Service Quality on User Satisfaction and Reuse Intention
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Abstract· Keywords

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Using mobile bookstore application is increasing in accordance with the proliferation of internet and mobile devices. In this circumstances, the purpose of this study is to explore the factors regarding to mobile bookstore application quality evaluation are effecting to customer satisfaction and reuse intention. Thus information, transaction, design, communication, ubiquitous access, personalization, safety are set as a quality evaluation factor. And it is analyzed the effect of these factors to customer satisfaction and reuse intention with path analysis method. As the result, transaction, ubiquitous access, personalization, safety factors effected customer satisfaction and customer satisfaction effected reuse intention. These results show that user mainly access mobile bookstore application for purchasing book. Thus it is important for mobile bookstore operator to keep the application accessed anytime, and serve personalized information, and simplify transaction process, and intensify security for protecting personal or transaction information.
#모바일 서점 어플리케이션 #서비스 품질 #출판 #Mobile Bookstore Application #Service Quality #Publishing

Contents

요약
Abstract
I. 서론
Ⅱ. 기존문헌고찰
Ⅲ. 연구문제 및 연구방법
Ⅳ. 연구결과
Ⅴ. 논의 및 결론
참고문헌

References (39)

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[보고서] - 손영훈 / 2014 / 한국인의 스마트라이프-스마트폰 이용행태 분석 google schola [보고서] - 한국온라인쇼핑협회 / 2014 / 2014 온라인 쇼핑 시장에 대한 이해와 전망 google schola [기타자료] - 이영희 / 2015 / 3040 직장맘, 원하는 책 바로 사는 '엄지족' / 중앙일보 google schola [기타자료] - 신혜선 / 2014 / 속이지 않고 정직한 서비스 제공하는 장사꾼이면 된다 / 머니투데이 google schola [학술지(정기간행물)] - 이문규 / 2002 / e-SERVQUAL: 인터넷 서비스 품질의 소비자 평가 측정 도구 / 마케팅연구 17 (1) : 73 ~ 95 google schola

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UCI(KEPA) : I410-ECN-0101-2016-004-001974668