A Study on Luxury Brand Preference, Reliability and Loyalty of Korean Consumers

Je-Hong Lee

International Commerce and Information Review

2019 .09

Luxury Brand Development and Marketing Strategy: From a Perspective of Western Europe's Art Attributes

황순학 ,  chun se hak ,  June-Hee Na

상품학연구

2015 .01

The Impact of Chinese Consumers' Brand Identification and Perceived Quality on Brand Attachment: Focusing on the Moderating Effect of Regulatory Focus

Pa ,  k Ji-Yeon ,  Jeong Yun Hee

Journal of China Studies

2019 .01

Impact of Brand Experience, Brand Familiarity, Brand Trust, and Brand Satisfaction on Brand Attachment and Brand Purchasing Intention: Focused on Luxury Brand

Jeon Oi-Sul ,  Pa ,  k Sung-Kyu

유통물류연구

2021 .12

Why We Crush on Luxury Brands?

Ahn ,  Gayoung ,  Han and others 1

Advertising Research

2015 .03

The Effect of Perceived Value on Luxury Tourism on Brand Attitude and Behavior Intention

Joo Hyun-Sik

MICE관광연구

2017 .01

The Impact of Brand Relationship on Brand Extension in Luxury Brands

Kimei Ri

한국유통학회 학술대회 발표논문집

2023 .04

A study of Lifestyles and Luxury Buying Behavior among Female Chinese Consumers in their 20s

Wang Xinge ,  SEONGYEONPARK ,  Luo Hong

국제경영연구

2020 .01

Storytelling and Social Networking: Why Luxury Brand Needs to Tell Its Story

Min-Sook Pa ,  k

Journal of Information Technology Applications & Management

2020 .10

A study on ways to revitalize downtown tourism in Busan by utilizing luxury food service brands through dandyism characteristics

Jun-Soo Kang ,  Young-Min Song

International Journal of Tourism and Hospitality Research

2023 .12

A Study on the Influence of Co-brand Personality’s on Brand Attachment and Purchase Intention of the Millennial Generation

SoonKu Jeong ,  JeongGyu Lee ,  Ju-Young Pa

Korean Jouranl of Business Administration

2021 .02

Luxury Brand Campaign Experiences in the 3D Printing Context: Perceived Value of Luxury Brands and Purchase Intentions

Kim Ju Ran ,  이기훈 ,  JangSunHwang

광고PR실학연구

2017 .01

The Effect of Luxury Brand Personality on Brand Loyalty: Mediating Role of Brand Trust and Moderating Effect of Brand Involvement

Hwan Choi ,  Choi chul jae

무역연구

2022 .10

A Study of Male Luxury Consumption and the Cultural Politics of Difference - Focused on the Consumer Experiences of Men in their 30s

Woongjae Ryoo ,  Jeongeun Pa ,  k

Korean Journal of Communication & Information

2016 .02

The Effects of Brand Experience on Brand Loyalty in Luxury Brand Purchase Settings: Causal Roles of Brand Image and Brand Love

Choi chul jae

무역연구

2023 .02

The Effects of Brand Attachment, Brand Trust, and Brand Matching on Brand Authenticity and Brand Loyalty

김현진 ,  Myongju Kang

전문경영인연구

2018 .01

Transforming luxury: Global luxury brand executives’ perceptions during COVID

and others -2

Journal of Global Fashion Marketing

2023 .01

Luxury product and brand purchasing behavior: A conceptual perspective

Antonia Co ,  eia ,  Metin Kozak

Journal of Global Scholars of Marketing Science(마케팅과학연구)

2023 .06

A Study on the Effect of Airline Brand Evidence on Brand Value, Brand Trust, Brand Attitude, and Word-of-mouth Intention

Jin-Young Lee ,  kim， kee-woong ,  Kim Geun su

융합정보논문지

2019 .01

To Enhance Brand Image, Which Should Be Built First between Brand Authenticity and Luxuriousness?

Koh Inkon

전문경영인연구

2020 .01