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E-Business Strategy of Luxury Brand in Chinese Market : Critical Review of Issues and Trends
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중국 시장에서 프리미엄 브랜드의 e-비즈니스 전략 : 이슈와 트렌드에 대한 비판적 고찰

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Type
Academic journal
Author
Jong Hwa Lee (한서대학교) Seong Min Jeong (한서대학교) Kyoung Eun Kim (서남대학교)
Journal
Global e-Business Association The e-Business Studies Vol.17 No.1 KCI Accredited Journals
Published
2016.2
Pages
111 - 123 (13page)
DOI
10.20462/TeBS.2016.02.17.1.111

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E-Business Strategy of Luxury Brand in Chinese Market : Critical Review of Issues and Trends
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Abstract· Keywords

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The objectivity of this research is to analyze the research trend of luxury brand in china, and to establish any suggested strategy of e-business by analyzing preceding researches, so to finally suggest the optimal and holistic e-business strategy. The findings are as follows. First, for the subject and scope of research, while domestic and foreign reference is focused mostly on the luxury brand characteristic. Second, research on the e-business strategy of luxury brand in China which is insufficient in despite of its importance should be continued. For research in domestic, it would be efficient if suggesting e-business strategy of luxury brand in China.
#Korean Premium Brands #Chinese Market #E-Business Strategy #한국 프리미엄 브랜드 #중국시장 #e-비즈니스 전략

Contents

ABSTRACT
Ⅰ. Introduction
Ⅱ. Literature Review
References
국문초록

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UCI(KEPA) : I410-ECN-0101-2016-326-002550007