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Subject

An Empirical Study on the Effect of Social Capital on Ethical Behaviors
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사회 자본이 윤리적 행동에 미치는 영향에 관한 연구

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Type
Academic journal
Author
Chu, Kyounghee (고려대학교) Shin, Jae Won (서울시립대학교) Kim, Hyang Mi (kt)
Journal
Korean Society of Culture Industry Journal of Korea Culture Industry Vol.15 No.4 KCI Accredited Journals
Published
2015.12
Pages
119 - 125 (7page)

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An Empirical Study on the Effect of Social Capital on Ethical Behaviors
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Abstract· Keywords

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Social capital started from sociology and has been recently expanded to economics and business administration with its increasing importance. Social capital has key components of social network, trust and norms. As such, social capital leads to an expanded exchange relationship which is an affirmative effect through cohesion of social members over a direct exchange relationship. Social capital becomes an essential asset for individuals’ social life and largely contributes to the improvement of the whole society’s standard of living. Cooperation among social members provides benefits to the whole community and individuals also gain advantages through exchange with neighbors, mutual cooperation and social solidarity. As the importance of citizens’ ethical behavior has been highlighted in themarketing field, it has been increasingly studied. Accordingly, this research was intended to conduct an empirical study on the social capital’s impact on citizens’ ethical behavior from the perspective of social capital theory. The results indicate that social capital had a positive effect on ethical behavior. These results suggest that a government will need to provide more chances to create social capital and encourage people to actively take part in social capital activities in order to improve citizens’ ethical behavior.

Contents

Ⅰ. 서론
Ⅱ. 이론적 배경 및 연구가설
Ⅲ. 연구 방법 및 조사 대상
Ⅳ. 결과분석
Ⅴ. 결론 및 논의
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Abstract

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UCI(KEPA) : I410-ECN-0101-2016-381-002782688