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An Empirical Study on the Effect of Social Capital on Ethical Behaviors
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사회 자본이 윤리적 행동에 미치는 영향에 관한 연구

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Type
Academic journal
Author
Chu, Kyounghee (고려대학교) Shin, Jae Won (서울시립대학교) Kim, Hyang Mi (kt)
Journal
Korean Society of Culture Industry Journal of Korea Culture Industry Vol.15 No.4 KCI Accredited Journals
Published
2015.12
Pages
119 - 125 (7page)

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An Empirical Study on the Effect of Social Capital on Ethical Behaviors
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Abstract· Keywords

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Social capital started from sociology and has been recently expanded to economics and business administration with its increasing importance. Social capital has key components of social network, trust and norms. As such, social capital leads to an expanded exchange relationship which is an affirmative effect through cohesion of social members over a direct exchange relationship. Social capital becomes an essential asset for individuals’ social life and largely contributes to the improvement of the whole society’s standard of living. Cooperation among social members provides benefits to the whole community and individuals also gain advantages through exchange with neighbors, mutual cooperation and social solidarity. As the importance of citizens’ ethical behavior has been highlighted in themarketing field, it has been increasingly studied. Accordingly, this research was intended to conduct an empirical study on the social capital’s impact on citizens’ ethical behavior from the perspective of social capital theory. The results indicate that social capital had a positive effect on ethical behavior. These results suggest that a government will need to provide more chances to create social capital and encourage people to actively take part in social capital activities in order to improve citizens’ ethical behavior.
#사회자본이론 #사회 자본 #윤리적 행동 #기부 #자원봉사 #social capital theory #social capital #ethical behavior #donations #volunteer work

Contents

Ⅰ. 서론
Ⅱ. 이론적 배경 및 연구가설
Ⅲ. 연구 방법 및 조사 대상
Ⅳ. 결과분석
Ⅴ. 결론 및 논의
참고문헌
Abstract

References (33)

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[학술지(정기간행물)] - 강내원 / 2012 / 시민의 뉴스정보 이용이 호혜성 및 사회규범 인식에 미치는 영향: 사회자본이론과 사회규범이론을 중심으로 / 사회과학연구 38 (2) : 73 ~ 100 google schola [학술지(정기간행물)] - 강철희 / 2011 / 저소득층의 기부 행동에 관한 연구 - 기부참여와 기부노력 분석 / 한국사회복지행정학 13 (3) : 89 ~ 122 dbpia [학술지(정기간행물)] - 김혜인 / 2010 / 사회 자본과 대인 커뮤니케이션이 사후 장기 기증 의도에 미치는 영향: 계획된 행동 이론의 적용 및 확장 / 한국언론학보 54 (6) : 173 ~ 198 dbpia [보고서] - 김희삼 / 2015 / Resetting education policy to restore social mobility : 1 ~ 15 dbpia [학술지(정기간행물)] - 박장원 / 2007 / 기부 관여도, 메시지 소구방식, 자아효능감의 기부 의사 제고 효과에 관한 연구 / 홍보학연구 11 (1) : 107 ~ 140 google schola

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