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Cosmetics Purchasing according to Consumption Propensity of the New-Aged Women
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신세대 여성의 소비성향에 따른 화장품 구매 : 20~30대 여성을 중심으로

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Type
Academic journal
Author
Journal
The Korean Society of Costume Journal of the Korean Society of Costume Vol.54 No.6 KCI Accredited Journals
Published
2004.10
Pages
59 - 73 (15page)

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Cosmetics Purchasing according to Consumption Propensity of the New-Aged Women
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The purpose of this study was to examine the cometics purchasing according to their consumption propensity of the new-aged women. The questionnaire method was used and the subjects were 500 women of 20`s and 30`s. Means, percentage, and frequency were calculated. And factor analysis, Cluster analysis, one-way ANOVA, and Chi-square test were done by use of SPSS PC(Ver. 10.0). The study results were as follows: 1. The factor of consumption propensity of the new-aged women were conspicuity, public interest. value orientation, and economy. The women were classified into the rational public-interest pursuit group, the consumption retard group, and the conspicuous consumption group. 2. The rational public-interest pursuit group were found among house wives of the older, lower education, and lower personal expenses. The consumption retard group was found among college students or married career women. Most single career women in 20`s with higher education and more pocket money were the conspicuous consumption group. 3. The factors of cosmetics purchasing orientation were dependency on advertisement & impulsive purchasing, value orientation, prestige products purchasing and brand loyalty. The public interest pursuit group showed higher value orientation, but the consumption retard group showed lower tendency in all factors. The conspicuous consumption group showed high tendency to dependence on the advertisement & impulsive purchasing and prestige products purchasing. 4. The factors of information resource were marketer-oriented information, experience, and human information resource. The rational public-interest pursuit group showed high dependency on their own experience. The consumption retard group depended leastly on the information resources, while the conspicuous consumption group depended on various information resources.
#구매특성 #소비성향 #신세대 여성 #consumption propensity #new-aged women #purchasing orientation

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[학술지(정기간행물)] - / 2002 / 20대 여성의 의복쇼핑성향에 따른 화장품 구매행동. 26 (11) : 1593 ~ 1604 google schola [학술지(정기간행물)] - / 2000 / 기능성 화장품 시장의 세분화. 24 (4) : 560 ~ 570 google schola [학술지(정기간행물)] - / 1998 / 여성용 화장품의 구매동기와 관습에 관한 연구. : 91 ~ 94 google schola [학술지(정기간행물)] - / 2000 / 자기모니터링, 인구통계학적 변인과 화장품 구매행동 및 사용에 관한 연구 8 (5) : 771 ~ 784 google schola [학술지(정기간행물)] - / 1999 / 여대생의 라이프 스타일에 따른 화장품 소비행동. : 41 ~ 56 google schola

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