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The Influence of Consumers'Choice Factors of Public Sports Facilities in Hunam Province, China on the Satisfaction about Using the Facilities
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중국 호남성 공공체육시설 소비자의 선택요인이 이용만족도에 미치는 영향

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Type
Academic journal
Author
Xie, Hao-Lin (용인대학교) Jeon, Hyung-Sang (용인대학교)
Journal
The Korean Society Of Sports Science Korean Journal of Sports Science Vol.25 No.5 KCI Accredited Journals
Published
2016.10
Pages
191 - 203 (13page)

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The Influence of Consumers'Choice Factors of Public Sports Facilities in Hunam Province, China on the Satisfaction about Using the Facilities
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Abstract· Keywords

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This study aims to empirically prove the relationship between the choice factors and satisfaction of consumers of public sports facilities in Hunam Province, China. For this, a questionnaire-based survey was conducted with 486 users of public sports facilities in 4 cities in Hunam Province from March to April, 2016, and based on the collected data, confirmatory factor analysis, reliability test , frequency analysis, correlation analysis, and multiple linear regression analysis were conducted using Win SAS Ver. 9.2.
First, among choice factors of public sports facilities, facility, program, instructor, user cost, and satisfaction had a significant influence on satisfaction about instructor.
Second, among choice factors of public sports facilities, facility, program, user cost, and accessibility factor had a significant influence on satisfaction about facility.
Third, among choice factors of public sports facilities, facility, program, instructor, and accessibility factor had a significant influence on satisfaction about program.
Fourth, among choice factors of public sports facilities, facility, program, instructor, and user cost, accessibility factor had a significant influence on satisfaction about user cost.
Lastly, among choice factors of public sports facilities, facility and program had a significant influence on satisfaction about kindness.
#china public sports facility #choice factor #using satisfaction

Contents

Abstract
Ⅰ. 서론
Ⅱ. 연구방법
Ⅲ. 연구 결과 및 논의
Ⅳ. 결론 및 제언
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References (43)

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[학술지(정기간행물)] - 강유원 / 2014 / 스크린 골프장 선택속성과 고객만족, 신뢰, 몰입 및 고객충성도와의 구조적인 관계: 이용정도에 따른 모형비교 / 한국체육학회지 53 (2) : 347 ~ 365 google schola [단행본] - 고석면 / 2000 / 호텔경영론 / 기문사 google schola [학위논문] - 김낙훈 / 2009 / 골프장 이용객들의 선택속성이 고객만족 및 재방문의사에 미치는 영향 / 석사 / 국민대학교 스포츠산업대학원 google schola [학술지(정기간행물)] - 김동준 / 2013 / 커피전문점의 선택속성이 고객만족과 충성도에 미치는 영향 연구 : 대전지역을 중심으로 / 호텔경영학연구 22 (1) : 131 ~ 149 dbpia [학술지(정기간행물)] - 김봉석 / 2010 / 태권도장 선택속성과 만족의 관계에서 관여도의 매개효과 검증 / 대한무도학회지 12 (2) : 109 ~ 122 dbpia

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