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Study on Impact of the e-Business Marketing Service Quality of the Duty-Free Companies on Brand Image and Customer Satisfaction
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면세점 기업의 e-비즈니스 마케팅 서비스 품질이 브랜드 이미지와 고객만족에 미치는 영향

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Type
Academic journal
Author
Kim, Keehong (평택대학교) Byun, Seunghyeok (백석예술대학교) Lee, Soohee (숙명여자대학교)
Journal
Global e-Business Association The e-Business Studies Vol.17 No.6 KCI Accredited Journals
Published
2016.12
Pages
21 - 34 (14page)
DOI
10.20462/TeBS.2016.12.17.6.21

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Study on Impact of the e-Business Marketing Service Quality of the Duty-Free Companies on Brand Image and Customer Satisfaction
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Abstract· Keywords

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With the development of the Internet, the recent increase in the use of smart phones has brought about changes in the form of shopping activities of tourists and this is also seen through the duty free shopping. Rather than using off-line duty free shops in a busy schedule, purchases of duty-free items in advance through the e-business environment and pick-up shopped items before departure are increasing. In the low growth of existing distribution channels such as large discount stores and department stores, duty-free consumption, which has emerged as a new consumption trend, is expected to have a greater effect on the transfer of new distribution channels. This year, the steep recovery in the domestic duty-free shop led to a recovery in retail sales. This is because consumption trends are focused on online duty-free shops that are based on conservative and reasonable consumption rather than department stores and discount stores that are based on active consumption. It is expected that the transfer effect of the distribution channels to consumption trends through online duty-free shops, which incorporate e-business services, will be more increased in the future. Therefore, the purpose of this study is to investigate the effect of the quality of e-business marketing services of duty-free shops on the brand image and customer satisfaction of duty-free shops and to suggest measures to enhance the international competitiveness of duty – free companies through the analysis on the relationship with the purchase intention.
#Duty-Free Company #e-business Marketing #Brand image #Customer Satisfaction #면세점 #e-비즈니스마케팅 #온라인 마케팅 #브랜드 이미지 #고객만족

Contents

[ABSTRACT]
Ⅰ. Introduction
Ⅱ. Literature review
Ⅲ. Hypotheses development and Research model
Ⅳ. Research Methodology
Ⅴ. Empirical Analysis
Ⅵ. Conclusion and Implications
References
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References (35)

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Barnes, S. T. / 2000 / Qual :An Exploration of Wee-site quality / Proceedings of Eighth European Conference on Information System (EICS) :298~305 google schola Choi, Yu Jin / 2011 / An Investigation of the Effect of Sales Promotion of the Duty-free Shop at Incheon International Airport on the Behavioral Intentions of Customers google schola Dale. / 2001 / Service Quality and e-commerce : an Exploratory Analysis / Managing service quality 11(2):121~131 google schola Gefen, D. / 2002 / Reflections on the dimensions of trust and trust worthiness among online consumers / ACM SIGMIS Database 33(3):38~53 google schola GAN, Hua Jun / 2010 / A Study on the Effects of SCM, Online Feedback andWebset Quality on Custo mer Satisfaction, Department of Business Administr ation google schola

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