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논문 기본 정보

자료유형
학술저널
저자정보
김지영 (서일대학교)
저널정보
한국색채학회 한국색채학회논문집 한국색채학회논문집 제31권 제2호(통권 제74호)
발행연도
2017.5
수록면
85 - 94 (10page)

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초록· 키워드

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The purpose of this study is to analyze the type of fashion mannequin utilized as VMD display tool and closely examine differentiation according to the characteristics of brand. With regard to research method, among the top 100 brands in the world, which were selected by business magazine Forbes, 535 pictures were selected from 11 fashion brands and the types of fashion mannequin were analyzed after being classified by shape, posture, style, race and surface color. In particular, so as to analyze color, with regard to the color of fashion mannequin applied to VP and PP in each brand, the hue, value and chroma was directly picked from image by pipette method, using "Munsell Notation Picture Analysis" of Munsell Conversion 12.1.16. Then the color space region of fashion mannequin in each brand was shown on the diagram by using “3D Display of HVC". The results of study are as follows. 1. In case of mannequin in luxury fashion brand, the brand adopted a motto of around the same realistic shape as human’s. Also with regard to surface color, it was shown that there were many types aiming for European skin color. 2. In case of mannequin in fast fashion brand, mannequins corresponding to diverse races were inclusively utilized. Therefore, it was shown that diverse surface colors were used. 3. In case of mannequin in active sport fashion brand, it was shown that there were many cases of expressing a dynamic posture that expressed kinds of sport and it was shown that garish color was used so as to maximize dynamic image in surface color as well. Fashion mannequin, one of the most important display tools in VMD, represents the identity of the brand. However, the analysis showed that there was a lack of brand’s own unique characteristics in mannequin despite brands having the top 100 brand values in the world. In the future, it is necessary to start developing an original mannequin as soon as possible in VMD of fashion brand. This study can be utilized as useful information in selecting and utilizing a mannequin that can represent a fashion brand.

목차

Abstract
1. Introduction
2. Theoretical Consideration
3. Fashion Mannequin utilized as VMD Display Tool and Brand Characteristics
4. Conclusion and Proposal
References

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