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The Characteristics of Spaces and Programs of Local Museums Examined from the Perspective of Spatial Marketing - Focused on Seoul and Incheon -
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공간마케팅 관점에서 본 지역박물관의 공간과 프로그램 특성 : 서울·인천지역을 중심으로

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Type
Academic journal
Author
Woo, Eun-Young (건국대학교) Kim, Moon-Duck (건국대학교)
Journal
Korean Institute of Interior Design Journal of the Korean Institute of Interior Design Vol.26 No.3 (Wn.122) KCI Accredited Journals
Published
2017.6
Pages
55 - 62 (8page)

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The Characteristics of Spaces and Programs of Local Museums Examined from the Perspective of Spatial Marketing - Focused on Seoul and Incheon -
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Abstract· Keywords

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As recently too many local museums have been built in the whole country, most of them cannot attract enough spectators. In order to resolve this problem, it is needed for local museums to differentiate their spaces and programs related to their exhibition. Thus, the purpose of this study was to analyze the characteristics of spaces and programs of local museums from the perspective of spatial marketing to activate them, and contribute to development of local cultures. This study targeted historical public museums located in Seoul and Incheon. Through preceding research, an analysis frame was established based on the keywords related to spatial marketing, and then the characteristics of spaces and programs of local museums were analyzed based on the frame. The study results are as follows. 1) Access convenience refers to openness that public museums located in Seoul and Incheon can embrace accessible locations, points of interest, and convenient facilities easily recognized by pedestrians. 2) Symbolic formativeness is to express symbolic historical contents in the museum lobby or exhibition to show the identity of local museums. 3) Visibility is needed for direct guidance signs or spaces to let spectators know directions and locations. 4) Public concern is for spectators and local residents to participate in local museums to share and utilize their partial spaces. 5) Interactivity is to induce activation of local museums by utilizing experience exhibition contents and having spectators directly contact exhibits. 6) Interest is related to cultural festival programs of exhibition to arouse spectators’ and local residents’ curiosity. 7) Participation is to activate spaces and spectators by providing educational programs. 8) Usefulness is to induce spectators’ interest in local museums by providing historical, social, and cultural information. These results are expected to be used as baseline data to suggest a new direction for activation of local museums from the perspective of spatial marketing.
#공간마케팅 #지역박물관 #공간 #프로그램 #Spatial Marketing #Local Museums #Spaces #Programs

Contents

Abstract
1. 서론
2. 이론적 고찰
3. 공간마케팅 관점으로 본 지역박물관의 공간과 프로그램 특성
4. 공간마케팅 관점으로 본 지역박물관의 공간과 프로그램 특성 사례 분석
5. 결론
참고문헌

References (18)

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이보아, 박물관학 개론, 김영사, 2007 google schola 김운걸, 제3공간 패러다임 변화에 기반한 스페이스 마케팅 연 구, 홍익대 박사논문, 2015 김지현, 가치기반 공간디자인 마케팅에 관한 연구, 홍익대 박사 논문, 2016 dbpia 박성신, 공간 디자인마케팅의 전략과 효과에 관한 연구, 연세대 박사논문, 2008 박진호, 현대박물관의 전시내러티브 구조에 따른 의미전달 특 성에 관한 연구, 홍익대 박사논문, 2016

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