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논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 저널정보
- 한국경영과학회 경영과학 經營科學 第34卷 第4號
- 발행연도
- 2017.12
- 수록면
- 27 - 43 (17page)
- DOI
- 10.7737/KMSR.2017.34.4.027
이용수
초록· 키워드
오류제보하기
Broadband internet service had an enormous impact on communications markets. Diffusion of the broadband internet service stimulates more demand of faster services for multimedia contents. The broadband internet service as an option to meet growing demand is provided on the platform for the future telecommunication network. Previous studies have focused mainly on the technological developments and the regulatory aspects of future network. There is little research on consumers’ characteristics of the broadband internet service, nor on the relationship between the existing and the broadband services. This study aims to determine the characteristics of the customers demanding broadband internet services. First, several features of the existing broadband internet services are tested as explanatory variables to develop demand for the broadband services. The relationship between the existing and the broadband services is examined and formalized as well. Using a survey in which 720 people in Korea participated, this study discovers factors influencing the willingness to subscribe to the broadband services. Results show that the customer who has a high demand for video services and who has spent more money on broadband internet services is more likely to subscribe to the broadband services. In this regard, telecommunications carriers have to demonstrate that the broadband internet service provides faster services with higher quality of service, in order to lure customers into the services.
목차
Abstract
1. Introduction
2. The Broadband Internet Service Market
3. Research Design
4. Results
5. Conclusions
6. Implications
References
참고문헌 (50)
참고문헌 신청
[학술지(정기간행물)] - Adams, P. / 2017 / Household Adoption of Technology : The Case of High-Speed Broadband Adoption in Australia / Technology in Society 49 : 37 ~ 47
[학술대회논문] - Aljaž, T. / 2004 / Supplementary services in Telecommunication Next Generation Networks / IEEE/IFIP Network Operation and Management Symposium (NOMS 2004) : 159 ~ 172
[학술지(정기간행물)] - Angereau, A / 2001 / The need for speed in emerging communications markets :upgrades to advanced technology at Internet Service Providers / International Journal of Industrial Organization 19 (7) : 1085 ~ 1102
[학술지(정기간행물)] - Bandias, S. / 2005 / Telecommunications infrastructure facilitating sustainable development of rural and remote communities in Northern Australia / Telecommunications Policy 29 (2/3) : 237 ~ 249
[학술지(정기간행물)] - Bar, F. / 2000 / Access and innovation policy for the third-generation internet / Telecommunications Policy 24 (6/7) : 489 ~ 518
[학술대회논문] - Aljaž, T. / 2004 / Supplementary services in Telecommunication Next Generation Networks / IEEE/IFIP Network Operation and Management Symposium (NOMS 2004) : 159 ~ 172
[학술지(정기간행물)] - Angereau, A / 2001 / The need for speed in emerging communications markets :upgrades to advanced technology at Internet Service Providers / International Journal of Industrial Organization 19 (7) : 1085 ~ 1102
[학술지(정기간행물)] - Bandias, S. / 2005 / Telecommunications infrastructure facilitating sustainable development of rural and remote communities in Northern Australia / Telecommunications Policy 29 (2/3) : 237 ~ 249
[학술지(정기간행물)] - Bar, F. / 2000 / Access and innovation policy for the third-generation internet / Telecommunications Policy 24 (6/7) : 489 ~ 518
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