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자료유형
학술저널
저자정보
김관섭 (건국대학교) 이혁 (한밭대학교)
저널정보
한국사회체육학회 한국사회체육학회지 한국사회체육학회지 제74호
발행연도
2018.11
수록면
159 - 167 (9page)
DOI
10.51979/KSSLS.2018.11.74.159

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초록· 키워드

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Sports mega event Olympics acquires sports globalization through broadcast media. In particular, the opening ceremony of the modern Olympics is recognized as a contents festival that informs the world of its domestic culture. The purpose of this study is to analyze the aspect of the opening ceremony storytelling of Winter Olympics by comparing the 2014 Sochi Winter Olympics Opening Ceremony Program and the 2018 Pyeongchang Winter Olympics Opening Ceremony Program. Furthermore, it tries to provide a basis for the direction of the study of the opening ceremony storytelling of the Olympics. It also proposes the direction of the opening ceremony storytelling of the Winter Olympics. The aspects of storytelling change in the opening ceremony of 2014 Sochi Olympic Winter Games and 2018 Pyeongchang Winter Olympics means a change from direct to indirect domestic culture introduction. The change to the format with the emphasis on storytelling began with a change in the viewpoint of the opening thmee of the Winter Olympics. The direction of the opening ceremony storytelling of the Winter Olympics throuhg the aspects of the opening ceremony of the two events is as follows. First, due to the nature of media sports that are consumed by the public through sports media, the use of images at the sports mega event Olympics opening ceremony is expected to increase even more. Second, the diversity of storytelling using cutting-edge technology will be ensured. Cultural materials will be reinterpreted and reproduced as content through fusion with cultural technology. Sports mega event Olympics opening ceremony is expanding to a content fesvtial that informs the world of its domestic culture.

목차

Ⅰ. 서론
Ⅱ. 2014 소치동계올림픽과 2018 평창동계올림픽 개회식 비교분석
Ⅲ. 2018 평창동계올림픽 스토리텔링의 특성
Ⅳ. 결론 및 제언
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ABSTRACT

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UCI(KEPA) : I410-ECN-0101-2019-692-000143905