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학제간연구 과학기술학 뇌인지과학 기술정책 기타 복합학

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논문 기본 정보

자료유형
학술저널
저자정보
저널정보
한국소비문화학회 소비문화연구 소비문화연구 제13권 제4호
발행연도
2010.1
수록면
85 - 104 (20page)

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초록· 키워드

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In this study, checking degree of related information when purchasing food, and evaluation and purchasing behavior of environment-friendly agricultural products were analyzed. The followings are the results of the study. First, consumers’ attitude toward environmental problem and GMO technology were classified as four factors. they were “interest in environmental problem”, “Negative attitudes toward GMO technology”,“Benefit seeking from GMO technology”, and “Accepting environmental expense”, and these factors combined explained 60.25% of variance. Second, consumers clustered into five groups which are “advantage seeker with interests in environment improvement(104, 22%)”, “unconcern(51, 11%)”, “conservatives with interests in environment improvement(87, 18%)”, “advantage seeker maintaining environment(147, 31%)”, and “individualist with no concern(84, 18%)”, depending on the characteristics of each group. Consumers in different groups showed significant differences in age, living expense, food expense, educational level, and occupation. Third, expiration date, manufactured date, price and country of origin in order were checked more frequently, while license number for business & item was the least checked information when purchasing food. Consumers in “advantage seeker with interests in environment improvement” group showed the highest checking degree of information. Fourth, there were differences in evaluation and purchasing behavior of environment-friendly agricultural products among five groups. Evaluations of environment-friendly agricultural products were fairly good. However, purchasing behavior of environment-friendly agricultural products were not as good, considering evaluation scores. In conclusion, to promote sales of environment-friendly agricultural products, it is important to inform consumers superiority the of environment-friendly agricultural products in environmental aspects, and provide the information accurately which were mostly checked by consumers in “advantage seeker with interests in environment improvement” group and “conservatives with interests in environment improvement” group. More follow-up studies on consumers’ attitudes, recognition, and preparations about factors which threaten food safety, like importation of american beef, beef traceability, pesticides, and GMO technology, and so on, are needed.
#소비자태도 #환경문제 #GMO기술 #친환경농산물 #consumers' attitudes #environmental problem #GMO technology #environmental-friendly

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참고문헌 (21)

참고문헌 신청
Choi,Jayone / 2008 / [America] This Kind of Environment-Friendly products are sold well google schola Choi,Na-Young / 1999 / Analysis of Environmental- Friendly Consumers’ Characteristics to Promote Green Fashion Products / 박사 / Seoul Women's University google schola Hoban,T / 1997 / Consumer Acceptance of Biotechnology : An International Perspective / Nature Biotechnol 15 : 232 ~ 234 google schola Hoban. T / 1998 / American Association of Cereal Chemists / American Association of Cereal Chemists,Vol 43 (1) : 20 ~ 22 google schola Kim, Heaseon / 2004 / Housewives’ Basic Knowledge, Recognition, and Willingness to But GMO / Korean J. of Human Ecology 7 (1) : 113 ~ 129 google schola

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