메뉴 건너뛰기
Library Notice
Institutional Access
If you certify, you can access the articles for free.
Check out your institutions.
ex)Hankuk University, Nuri Motors
Log in Register Help KOR
Subject

A Study of Emotional Consumption Propensity and Preferences for Sensibility Factors of the Fabrics
Recommendations
Search

감성적 소비성향과 패션소재의 감성요소에 대한 선호도 연구

논문 기본 정보

Type
Academic journal
Author
Journal
한국감성과학회 감성과학 감성과학 제19권 제3호 KCI Accredited Journals
Published
2016.1
Pages
27 - 42 (16page)

Usage

cover
A Study of Emotional Consumption Propensity and Preferences for Sensibility Factors of the Fabrics
Ask AI
Recommendations
Search

Abstract· Keywords

Report Errors
The purposes of this study were to investigate the emotional consumption propensity and the preferences for sensibility factors of fabrics(color tone, pattern and texture image), and to analyse the differences according todemographic variables and relationships between emotional consumption propensity and preferences for sensibility factors of fabrics, focusing on male and female consumers in 20's, 30's and 40's. The emotional consumptionpropensity were classified into symbolic consumption propensity, individual consumption propensity, aesthetic consumption propensity and hedonic consumption propensity. The subjects attached great importance in the orderof aesthetic consumption propensity, individual consumption propensity and symbolic consumption propensity. Those factors of emotional consumption propensity showed partially significant difference according to demographicvariables. Female consumers preferred various color tones than men did, and preference for light color tone showed significant differences according to gender and occupation of consumers. The preferences for floral pattern showed significant difference according to gender, age, education, occupation and marital status of consumers. The factors of the texture images for the fabrics showed partially significant difference according to demographic variablesexcept education of consumers. There were almost significant relationships between emotional consumptionpropensity and the preferences for sensibility factors for fabrics.

Contents

No content found

References (43)

Add References

Recommendations

It is an article recommended by DBpia according to the article similarity. Check out the related articles!

Related Authors

Recently viewed articles

Comments(0)

0

Write first comments.