메뉴 건너뛰기
Library Notice
Institutional Access
If you certify, you can access the articles for free.
Check out your institutions.
ex)Hankuk University, Nuri Motors
Log in Register Help KOR
Subject
Humanities
General Humanities History Philosophy Religious Studies Linguistics and Literature Other Humanities
Social science
General Social Science Business Management Tourism Education Military Science Library and Information Science Law Sociology Journalism and Media Studies Psychological Science Political Science and Diplomacy Geography Public Administration Economics International Trade Anthropology Other Social Science
Natural science
General Natural Science Physics Biology Life Sciences Mathematics/Statistics Astronomy Earth Science Chemistry Other Natural Science
Engineering
General Engineering Architectural Engineering Mechanical Engineering Industrial Engineering Material/Energy Engineering Electrical and Electronic Engineering Marine and Ocean Engineering Chemical Engineering Computer Science Other Engineering
Medical science
General Medical Science Nursing Science Veterinary Pharmacy Traditional Korean Medicine Basic Medicine Clinical Medicine Other Medicine
Agriculture and Fishery
General Agriculture and Fishery Agriculture Fishery Science Food Science Forestry Animal Husbandry Marine Transportation Studies Other Agriculture and Fishery
Art and Kinesiology
General Arts Design Fine Arts Cosmetology Photography Music Fashion Kinesiology Performing Media Arts Other Arts and Kinesiology
Interdisciplinary Studies
Interdisciplinary Research Science and Technology Studies Brain and Cognitive Science Technology Policy Other Interdisciplinary Studies

KOR

The Influence of Corporate Reputation and Image by the CSR on Purchasing Intention in the Airline Industry
Recommendations
Search

항공산업에서 사회적 책임(CSR)활동에 따른 기업평판 및 항공사 이미지가 구매의도에 미치는 영향

논문 기본 정보

Type
Academic journal
Author
Journal
Tourism Management Research Organization 관광경영연구 관광경영연구 제19권 제2호
Published
2015.1
Pages
109 - 132 (24page)

Usage

cover
The Influence of Corporate Reputation and Image by the CSR on Purchasing Intention in the Airline Industry
Ask AI
Recommendations
Search

Abstract· Keywords

Report Errors
The purpose of this study was to investigate the effect of corporate social responsibility on airline image, corporate reputation, and behavior intention. In particular, this study attempted to examine customers' intention formation, to test the mediate role of airline image and corporate reputation in the proposed theoretical framework, and to investigate the moderate role of awareness in determining behavioral intention in the airline industry. The results of the structural equation modeling showed that corporate social responsibility, corporate reputation and airline image played essential roles in generating behavioral intention. In addition, airline image was found to act as a partial mediator in the proposed framework. Further, results of the invariance tests verified a significant moderating role of awareness. Specifically, findings from structural group comparisons indicated that the paths from airline image to corporate reputation and from corporate reputation to airline image differed significantly across groups.
#CSR #Airline Image #Corporate Reputation #Behavioral Intention

Contents

No content found

References (75)

Add References
Deephouse, D. L / 2000 / Media reputation as a strategic resource: An integration of mass communication and resource-based theories / Journal of Management 26(6):1091~1112 google schola Dobni, D / 1990 / In search of brand image: A foundation analysis, Goldberg, M E, Gorn, G, and Pollay, RW / Advances for Consumer Research 17:110~119 google schola Fombrun, C. J / 1996 / Reputation: Realizing Value from the Corporate Image / Harvard Business School google schola Fombrun, C. J / 1990 / What’s in a name? reputation building and corporate strategy / The Academy of Management Journal 33(2):233~258 google schola Fornell, C / 1981 / Evaluating structural equation models with unobservable variables and measurement error / Journal of Marketing Research 18(1):39~50 google schola

Recommendations

It is an article recommended by DBpia according to the article similarity. Check out the related articles!

Related Authors

Recently viewed articles

Preparation of piezoceramic/polymer composite for ultrasonic transducer application
J.H. Park, G. Sa-gongThe Korean Institute of Electrical Engineers1993.11
 [P8-69] 베리류 안토시아닌의 항산화 및 암세포 저해활성
강현희, 류지현, 이수정 외 5명The korean Society of Food Science and Nutrition2010.10

Comments(0)

0

Write first comments.