메뉴 건너뛰기
.. 내서재 .. 알림
소속 기관/학교 인증
인증하면 논문, 학술자료 등을  무료로 열람할 수 있어요.
한국대학교, 누리자동차, 시립도서관 등 나의 기관을 확인해보세요
(국내 대학 90% 이상 구독 중)
로그인 회원가입 고객센터 ENG
주제분류

추천
검색

논문 기본 정보

자료유형
학술저널
저자정보
저널정보
관광경영학회 관광경영연구 관광경영연구 제19권 제4호
발행연도
2015.1
수록면
203 - 224 (22page)

이용수

표지
📌
연구주제
📖
연구배경
🔬
연구방법
🏆
연구결과
AI에게 요청하기
추천
검색

초록· 키워드

오류제보하기
The purpose of this study was to verify the effect relationship between the consumption value, performing event preferences, and performing event product attributes of university students. Main analysis results showed that performing event consumption value reflected individuality value, social value, epistemic value, emotional value, and functional value, and performing event product attributes reflected core product attributes, actual product attributes, augmented product attributes, and core/actual product attributes. Hypothesis testing results showed that, first, individuality value had a negative effect on classic preferences but social value had a positive effect. Social value had a negative effect on musical preferences but functional value had a positive effect. Epistemic value, emotional value, and functional value had positive effects on play preferences but identity value and social value had negative effects, and while individuality value and emotional value had a positive effect on popular music preferences, social value had a negative effect. Second, after verifying effects between consumption value and performing event product attributes, it was found that while individuality value and emotional value had a positive effect on performing event core product attributes, social value and functional value had a negative effect. Social value had a positive effect on augmented product attributes and individuality value had a negative effect on actual product attributes and core actual product attributes. Emotional value had a positive effect on actual product attributes and core actual product attributes and functional value had a positive effect on core actual product attributes. The results of this study will aid university students in their audience development if used as baseline data when establishing performing event marketing strategies and product planning.

목차

등록된 정보가 없습니다.

참고문헌 (37)

참고문헌 신청

함께 읽어보면 좋을 논문

논문 유사도에 따라 DBpia 가 추천하는 논문입니다. 함께 보면 좋을 연관 논문을 확인해보세요!

이 논문의 저자 정보

최근 본 자료

전체보기

댓글(0)

0