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Moderating Effects of Internal Marketing on the Relationship between Job Stress and Turnover Intention among Dental Hygienists
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치과위생사의 직무스트레스와 이직의도의 관계에서내부마케팅의 조절효과

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Type
Academic journal
Author
Journal
korea convergence society 한국융합학회논문지 한국융합학회논문지 제7권 제5호 KCI Accredited Journals
Published
2016.1
Pages
79 - 87 (9page)

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Moderating Effects of Internal Marketing on the Relationship between Job Stress and Turnover Intention among Dental Hygienists
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The purpose of this study was to determine the moderating effect of internal marketing on the relationship between job stress and turnover intention of dental hygienists. The subjects of the study were dental hygienists in Ulsan, Busan and Kyungnam(N=191). The data were analyzed using SPSS for windows version 18.0. In conclusion, we obtained the next results. First, the influencing factor in turnover intention showed next sequences, job demand, organizational system, job insecurity and interpersonal conflict(R2=.321) Second, internal marketing showed had moderating effect on the relationship between job stress and turnover intention. Third, empowerment and reward system in sub-domain of internal marketing has moderating effect on the relationship between job stress and turnover intention. In conclusion, the results of this study will contribute to the future dental human resource management.
#마케팅 #직무스트레스 #이직의도 #치과위생사 #관리 #Marketing #Job stress #Personnel turnover #Dental hygienist #Management

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