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재미추구행동양식에 따른 관광시장세분화 연구: 대구·경북 여행자를 중심으로
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논문 기본 정보

Type
Academic journal
Author
Journal
Korea Tourism Industry Research Association Tourism Research Tourism Research 제43권 제3호
Published
2018.1
Pages
1 - 24 (24page)

Usage

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재미추구행동양식에 따른 관광시장세분화 연구: 대구·경북 여행자를 중심으로
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Research history (2)

2018

재미추구행동양식에 따른 관광시장세분화 연구: 대구·경북 여행자를 중심으로
MyeongBo Kang ,  Dong-Woo Ko ,  SangJung Moon Tourism Research 2018.01 Academic journal

2017

Investigation of Travelers' Attitudes based on Fun Seeking Behavior Pattern
강명보 관광경영 2017.01 Thesis
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Abstract· Keywords

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This case study was a trial to identify whether the 4 behavioral modes consisting the Fun-Evolving Model (Ko, 2002) is empirically valid as a criteria for market segmentation of a regional tourism market. The Fun-Evolving Model, as a theoretical frame to explain the evolutionary changing process of leisure behavioral styles, has an assumption that fun-seeking behavior in a leisure activity would be changed from ‘seeing’ mode to ‘having’, ‘doing’, and finally ‘being’ one, sequentially or step by step according to experiential accumulation to the leisure activity. This study was to apply the 4 fun-seeking behavioral modes for segmenting a tourist market into subgroups. Data were collected from 652 residents of Daegu and Gyeongbuk provinces, and analyzed into descriptive statistic, frequency analysis, multiple response analysis, factor analysis, cluster analysis, and chai square analysis using SPSS 23.0 statistics program. By applying the 4 behavioral modes of the Fun- Evolving Model, the data has shown the results that the sample should be into all 5 subgroups(i.e., low involvement, seeing, having, doing, and being group) significantly and differentially characterized on demographical description, itinerary types, and using behaviors to travel services, and so on. The results inform the fact which the Fun-evolving Model is valid for explanation and understanding the tourists, and supply a significant anchoring point to prepare the marketing strategy for leisure and tourism.
#Fun-Evolving Model #Fun-seeking Behavioral modes #itinerary types #using behaviors to travel services #Market Segmentation.

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References (29)

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강성진 / 2014 / 지역 음식관광 활성화를 위한 외국인 방문객 시장세분화 연구 - 여행 중 음식 관련 행동들을 기반으로 - / 관광연구 29(5):177~197 dbpia 고동우 / 2002 / 여가 경험의 변화 과정: 재미진화모형 / 한국심리학회 연차학술발표대회 논문집 :465~471 google schola 고동우 / 2004 / 재미진화모형을 적용한 여가체험-프로야구와 프로축구를 중심으로- / 관광레저연구 16(2):85~105 dbpia 고동우 / 2013 / 관광심리학 / 대왕사 :282~286 google schola 고동우 / 2006 / 재미진화모형을 적용한 관광태도의 이해 / 관광이벤트연구 7:25~44 google schola

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