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논문 기본 정보

자료유형
학술저널
저자정보
이상협 (계명대학교)
저널정보
한국조리학회 Culinary Science & Hospitality Research Culinary Science & Hospitality Research Vol.25 No.10(Wn.111)
발행연도
2019.10
수록면
54 - 62 (9page)

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연구주제
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연구배경
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초록· 키워드

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The purpose of this study is to investigate the comprehensive perception of the theme park components, intrinsic motivation, extrinsic motivation, and the intent to behave in the future, which customers feel during their visit to the Imsil cheese theme park. A total of 12 visitors participated in the interview, and the results of the interview can be arranged as follows: Respondents" comments on the components of the Imsil cheese theme park expressed satisfaction with the various experience-related programs and they said that the outdoor space was so large that they could enjoy a walk. Even those who didn"t know much about cheese said that they were happy to learn more accurately from the experience. Intrinsic motivation for visitation is often interest and interest in cheese itself, or interest in the production process of cheese or experience-related programs that make food using cheese. External visitors are often visited by car directly because of the geographical location of the Imsil cheese theme park, in which case they are accompanied by a visit. It has been revealed that the visitors" intent to behave in the future was to actively recommend the theme park to their acquaintances around them in the future if they were satisfied with the facilities, places and programs after the visit.

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ABSTRACT
1. 서론
2. 이론적 배경
3. 연구방법
4. 분석
5. 결론
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UCI(KEPA) : I410-ECN-0101-2019-594-001221909