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An Exploratory Study on Factors Affecting Intention to Use of AI Speaker
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인공지능 스피커의 사용의도에 영향을 미치는 요인에 관한 탐색적 연구

논문 기본 정보

Type
Academic journal
Author
Journal
한국엔터프라이즈아키텍처학회 정보기술아키텍처 연구 정보기술아키텍처 연구 제16권 제1호 KCI Accredited Journals
Published
2019.1
Pages
71 - 86 (16page)

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An Exploratory Study on Factors Affecting Intention to Use of AI Speaker
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Research history (2)

2019

A Study on the Factors Affecting Continuous Usage Intention of Data Driven Artificial Intelligence Product Service System
김수상 IT정책경영학과 2019.01 Thesis
An Exploratory Study on Factors Affecting Intention to Use of AI Speaker
Soo-Sang Kim ,  Won-Jung Jang ,  Hugo Ma and others 2 정보기술아키텍처 연구 2019.01 Academic journal
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Abstract· Keywords

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The business model in the fourth industrial revolution era is continuing innovation not only in the manufacturing industry but also in the service industry, and interactive products and services will become commonplace based on the latest data. In this study, factors affecting the intention to use of A.I speaker providing interactive service based on the latest data are divided into product quality, data quality and service quality. The factors influencing the intention of the user to use the artificial intelligent speaker were verified using Technology Acceptance Model (TAM). As a result, all factors other than consistency, suitability, and product performance directly or indirectly affect the intention to use.
#AI Speaker #TAM #Product Quality #Data Quality #Service Quality

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References (29)

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C. Fornell / 1981 / Structural equation models with unobservable variables and measurement error: Algebra and statistics / Journal of Marketing Research :382~388 google schola Chie-Hyeon Lim / 2010 / Development of a Classification System for Product-Service Systems / Korean Management Science Review google schola Cronin, Jr. J. J. / 1992 / Measuring Service Quality: A Reexamination and Extension / Journal of Marketing 56(3):55~68 google schola C. Chiu / 2014 / Understanding customers repeat purchase intentions in B2C e-commerce : The roles of utilitarian value, hedonic value and perceived risk / Information Systems Journal 24(1):85~114 google schola W. W. Chin / 1998 / The partial least squares approach to structural equation modeling / Modern Methods for Business Research 295(2):295~336 google schola

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