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Subject

The Effects of Technology-Based Self-Service on Perceived Value Experience and Revisit Intention in Korean Style Restaurants
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한식업에서의 기술기반셀프서비스가 지각된 가치경험과 재이용의도에 미치는 영향

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Type
Academic journal
Author
Jeong, Bong-gu (백석예술대학교)
Journal
the Korean FoodService Association FoodService Industry Journal Vol.16 No.1(Wn.46) KCI Accredited Journals
Published
2020.3
Pages
35 - 51 (17page)

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The Effects of Technology-Based Self-Service on Perceived Value Experience and Revisit Intention in Korean Style Restaurants
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Abstract· Keywords

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This study is intended to determine the effects of technology-based self-service on perceived value experience and revisit intention in Korean style restaurants. An empirical survey was carried out to customers who visit Korean style restaurants. As a result, Both extrinsic factors and intrinsic factors of technology-based self-service had a significant effect on value experience. But extrinsic factors of technology-based self-service had no significant effect on revisit intention, rejecting the effect of extrinsic factors of technology-based self-service on revisit intention. Value experience had a significant effect on revisit intention. In addition, it played a significant mediating role in the effect of extrinsic factors and intrinsic factors of technology-based self-service on revisit intention. Which confirm that value experience is a mechanism to be converted into loyal customers who revisit restaurants as it is accumulated due to the usefulness from their temporal, monetary and psychological perspective as intrinsic factors of technology-based self-service in restaurants. Consequently, restaurants also need the expansion of information technology-based marketing strategy in which customers produce and perform their own services without the direct involvement of the existing service employees, showing a new approach from an industrial perspective of restaurant business. Therefore, self-service technology can be said to have value as a substitute for the labor cost burden in space transactions. The expansion of technology-based self-service in the traditional transaction method between employees and customers who provide services will become a recent trend and a service model through another customer"s value experience with the innovation of information service in the digital age.

Contents

Abstract
I. 서론
II. 이론적 배경
III. 연구설계
IV. 분석 결과
V. 논의 및 결론
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