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논문 기본 정보

자료유형
학술저널
저자정보
장인환 (군장대학교) 홍진선 (호텔 밀레니엄힐튼) 김관용 (동강대학교)
저널정보
한국관광레저학회 관광레저연구 관광레저연구 제32권 제7호(통권 제155호)
발행연도
2020.7
수록면
295 - 318 (24page)
DOI
10.31336/JTLR.2020.7.32.7.295

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초록· 키워드

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This study analyzes the effect of service recovery justice on hotel image due to service failure in hotel restaurant and the effect of hotel image on long-term orientation. And examines the mediating effect of hotel image. The survey was conducted among 293 customers who experienced service failure and recovery among the customers who participated in the food and beverage membership. Empirical analysis deduced the following results.
First, looking at the significance of service recovery justice and hotel image, information justice was found to have a significant positive effect on all four sub-variables of hotel image, interpersonal justice had a positive effect on attractiveness, value, and convenience, procedural justice had a positive effect on value and attractiveness, However, distribution justice was found to have no effect on the hotel image. Second, looking at the significance of hotel image and long-term orientation, it was found that it has a significant positive effect on long-term orientation in order of attractiveness, value, uniqueness, and convenience. Third, as a result of verifying the mediating role of the hotel image, it was confirmed that the hotel image plays a role of partial mediation only in the relationship between information justice and long-term orientation.

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Abstract
Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 연구설계
Ⅳ. 실증분석
Ⅴ. 결론
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UCI(KEPA) : I410-ECN-0101-2020-323-001086657